Internet Marketing Fortune Cookie

It's Wednesday, and you know what that means. It's time for another weekly Internet Business Fortune Cookie. Monday I went to a “real” Chinese restaurant in a primarily Asian section of greater Dallas. I've been eating in that particular restaurant for more than 10 years. The place is really neat – there are traditionally prepared roasted ducks hanging in the front window.   The place has a “Chinatown Market” feel to it.

When I first started eating there in the mid-nineties the there were no English menus. I would go there with a Mandarin-speaking friend and he would do the talking.  This sometimes resulted in weird stuff like “chicken feet” being brought to the table, but in general the food was fantastic. The only thing that has changed since that time is that there is an English menu available now, but the daily specials are still written on the board in Chinese characters, and I still can't read them.

The Cookie Speaks The Truth

As you know, everything you need to know about running an internet business can be learned from fortune cookies. This week The Cookie has come out on the side of building your business around a loyal community of followers.

Hear The Cookie:

“An hour with one friend is worth more than ten with strangers.”

Of course, the fortune cookie is obviously referring to the fact the most successful Internet businesses these days are built around a loyal community of followers.

A Life-Long Business or A Quick Buck?

Are you trying to build a sustainable life-long business, or are you just out to make a quick buck?  No offense, but if you are just trying to make a quick buck, you are reading the wrong blog.  If you are trying to build a life-long business, get to know your customers and invest in them.  The cookie is telling you that you need to give freely to your customers so that they value the trust and expertise that you are offering them.   As the cookie knows, one customer who knows and trusts you is worth ten (or a hundred) that don't.

Get out there.  Interact with your community of followers.  Give them value.  When it comes time to ask for the sale (and you will ask for the sale), you'll be glad you invested in them.

So, listen to the cookie. Build your business by creating a community. For more on this concept, check out the guys at Internet Business Mastery today (I have written about the Internet Business Mastery guys before).  To learn from them, you don't need to spend a dime.  Their podcast is awesome.  You can start with their tremendous free materials on their podcast website and learn a lot about how to think about building a life-long Internet business.

Have a great day.
Mark

Photo credit: Uploaded on July 17, 2006 by headcase

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