Do you have the internet business mindset that you need to be successful? In this episode, I share several of the business mindset takeaways that attendees identified after attending Cliff Ravenscraft's Free The Dream conference in Franklin, Tennessee. I also take a moment to discuss new linking guidelines from Google regarding user-generated content (UGC) and paid (sponsored) links. All this and more on the Late Night Internet Marketing Podcast.
Free the Dream conference attendee takeways:
- Chad – If you are very clear on the ‘why’ that's underneath the things that you're doing, then the ‘what’ will take care of itself.
- Jeff Goins – You shouldn't be running somebody else's race. Quit comparing yourself to what everybody else is doing.
- Javon Alison – Make sure you don't die with your song inside of you.
- Colin – Knowledge without application is just completely useless.
- Renee – Allow for miracles in your business. Trust in the things that you believe in.
- Mark (me) – My biggest take away was in line with the comparison trap. We can sometimes feel like a little fish in a huge ocean, intimidated other successful people. But we should run our own race and punch fear in the face. If you feel hesitation in your life, unpack that hesitation and understand what's underneath it. If you have limiting beliefs or fear underneath these hesitations, take action to undo those beliefs and limitations.
Google’s new linking guidelines:
On Tuesday, September 10th, the Google webmaster blog announced that they were evolving link categories to include two new categories: UGC links and links that were sponsored. So now, you'll be able to mark a link not just as a ‘do follow’ link or ‘no follow’ link but you'll also be able to mark it as Sponsored or UGC (user-generated content).
- Sponsored / Paid – Webmasters now have a way to sell links that can be considered legitimate as they can now signal Google that they should not consider these links in search.
- UGC – Comment links in forums that were tagged as ‘no follow’ can now be marked as user-generated content which signals Google that the links may still be a real citation in an important link. Therefore, probably what Google will do is consider that with less authority than a regular ‘do follow’ link but not with no authority.
What does all this mean and what should you do?
- Continue building quality links, never buy links, always look for legitimate citation links where people are referencing you because you're an authority on whatever topic they happen to be talking about on their blog.
- As a webmaster, if you've got links that are either user-generated content or paid, do the work to get these marked correctly.
- Ultimately, what this all really means is that Google is going to keep working hard to make sure that they know what the best content is and your only defense against that is to create amazing content. That's really the best SEO tactic than I can offer.
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