My wife shared this video with me.
The video shows how some engineers were able to change people's behavior by making it fun to climb the stairs. That's right, people used the stairs instead of an escalator because the stairs were more fun.
Is your business fun?
Is your marketing fun?
I know that people fly SouthWest Airlines because their attitude is all about fun when it comes to customer service.
I think the world need more fun. Maybe you should make your business and your approach to customers more fun too?