I am actually on a plane to California from Texas this morning. I am on my way to a conference to speak on Design For Manufacturability in the Semiconductor Industry. But that is not what is on my mind this morning. In today's article, I am going to BLOW THE LID off of Aaron Abber's BARELY LEGAL Super-Secret “Free” Mentoring Program. His program is not free at all. I'll expose the HIDDEN COST.
I'll also be offering a BIG TIP (you heard it here first) about keeping your email list subscribers.
And I'll tell you about an ALMOST SNEAKY way to further reduce your UNSUBSCRIPTIONS (unsubs).
Keep Your Email Subscribers With Content
Here is the BIG TIP – and it is a revolutionary idea.
Content is King. (OK, maybe not revolutionary, but true).
If you send useful information to your list between promotions, AND the promotions you send are for things that are also useful, you will keep the subscribers (subs) that matter. Let's face it, some of your subs are “freebie people” — they subscribed just to get a freebie, and they will unsubcribe (just as they planned) right away. That's OK. Keep them if you can, but let them go if they want to leave. If you have great content, it will be their loss. Don't sweat it. The biggest mistake I see people make is that they promote to their list too often and too much. You need trust before you sell. Treat them with respect. Underpromise and Overdeliver. Promote selectively.
Aaron Abber EXPOSED
I have been talking a lot about how much I am getting out of Aaron Abber's Free Mentoring Program. All that is completely true. Aaron is a great guy and it's really a great program. But let me tell you something — Abber is FULL OF CRAP when it comes to the “FREE” part. You cannot get ANYTHING IN LIFE for free. To get things in life, you have to take action. For example, if you want to learn from Aaron, you need to get over there and subscribe to his program.
Now, here is the other part that is not free. If you want to stay in his program, you have to take action and do the work that will help you make money online. What are you waiting for? (See what I mean?) People fail on line because they fail to take action. Don't do that. Don't be that person. Do something. Now.
One of the advantages of being partnered up with Aaron is having his permission to reprint some of his content. This is also encouraged as a way to help him grow his mentoring program (see, you need to take actions — nothing in life is free).
Barely Legal Email Subscriber Tip
The following is a reprint of a post from FullTiltBlogging.com, posted with Aaron Abber's permission (he is a fool for telling you this information, so pay attention).
“I Am Tempted to Not Share This Tip”
At least, not publicly.
I don’t mind my subscribers having it–after all, they see it all the time and some have even started copy-catting me already.
But I don’t want my competitors to start using it. If they do, they will be putting to work one of the most powerful email marketing strategies I have come up with.
“Imagine If No One Ever Unsubscribed”
You work hard to get people on your subscriber list. You work hard to put together sexy content. You craft your promotional emails carefully, doing all you can to convince your subs to visit the sales page with an open, positive mindset.
You hit “send” and your carefully crafted, compelling email goes out to your loyal subscribers.
When you check with Aweber the next day you discover you have made some sales–Whoopie! But they you notice something else–3% of your subscribers hit the UNSUBSCRIBE link.
You just lost 283 subscribers. That sucks. Those people will never buy from you again–even if you recommend the perfect product for them.
You’re about to discover a simple way to change all that.
In the next two minutes you can take the unsubscribe rate for your next promotion to just a fraction of what it was on your last promotion.
“Unsubscribing is NOT a Thought Out Process”
The vast majority of unsubscribing is done almost unconsciously. You do it; I do it; we all do it. You are going through your emails, see a bulk email you aren’t interested in, scroll down to the bottom and hit the unsub link.
It’s almost automatic.
And that’s the problem. Your subscribers aren’t thinking of you. They aren’t remembering that great article you sent them last week. They don’t remember that you are pro-kitten (unlike kitten hating Darren Rowse). They just automatically unsubscribe.
“You Have to Jump In There and Say STOP”
The key to stopping them from automatically unsubscribing is to interrupt their automatic brain function and get them to think.
One way to accomplish this is to hire The Amazing Kreskin to send out powerful brain interrupting neural thought waves each time you send out a mailer, telling your subscribers not to use the link.
Of course, that might get a little cost prohibitive.
An easier way is to create a
just above the unsubscribe link. (Man, I think that friggin’ flashing is going to send me into a seizure.)
“Warnings Are Poweful”
You only have to overcome the slight automatic response in order to keep those subscribers. Just create a brief message urging caution. Make them think: “Wait, do I really want to do this?”
Just making them pause for a moment will eliminate most of them from clicking on the good-bye link.
“But Wait, There’s More…”
Not only do you want them to not click the link, you want them to think about the past and potential future value of their subscription. That makes them more likely to open, read and respond to the next email you send them.
So, now that I have whet your appetite, here is my personal anti-unsubscribe message:
Using the unsubscribe below will
PERMANTELY block your email address in
our system. Use with caution.
Now, go put this at the bottom of all your emails. It will make you money.
I just put up a new report you will want to pick up.