All About Lead Magnets. Know you need to do a better job building your email list but not sure how? In this episode, I talk about about the importance of a mailing list, the power of lead magnets and landing pages, what you can use for a free opt-in, and tips for increasing conversions.
Show Notes For This Lead Magnet Landing Page Episode
What is this lead magnet thing of which I speak of? A lead magnet is a general term for anything that you offer people in exchange for information from them that classifies them as a lead in your business.
An example would be gathering email addresses in exchange for free reports, newsletters, videos, consultations and the like. In any case, you offer something of value in exchange for the lead’s contact information and after which, you put them through a nurtured sequence. This may include an offer to buy something or delivering content that increases the likelihood of them liking and trusting you.
It is essential that you start building your list earlier in your business as an email list is the lifeblood of a business – it’s what makes a business go. If something happens to your business, you can literally build it from the ground up if you keep your email list. This is a true business asset as it can provide you traffic, presence and sales.
You build an email list with lead magnets, and lead magnets live on landing pages. So how do you build a good landing page? What in the world do I offer? What makes a great lead magnet and landing page combination?
The definition of businesses is to match buyers with offers — that's what a landing page does and that the way you need to think about it when you create one. In internet marketing, the goal that you want to achieve is called a conversion — you're trying to get the buyer to take your offer.
Now, what does it take for a buyer to take an offer in general it? Your description and the way you present an offer has to get the buyer convinced that the offer is worth more than what they have to give up in order to get hold of that offer. And in our case, we are going to ask them for their email address and in exchange, give them whatever free thing you have instore.
Here are some tips pertaining lead magnets and landing pages:
- A lead magnet landing page must solve a need. They came to your site because they need something.
- Your offer needs to be a quick hitter and should be of high value. Give them your best and one which shows quick results.
- Under promise, over deliver.
- Have the right automation behind your lead magnet so that it's delivered automatically.
- Spent time on the copywriting. Create a copy which will evoke curiosity, use a good story, highlight a benefit, tell them what they are going to miss out.
- If you've got a product, a great lead magnet is a piece of it.
- Think about where to put these lead magnets. Once you've got the lead magnet set up on your landing page, you can also have opt-in boxes for the same lead or elsewhere in your blog.
You can learn more about create amazing, fantastic lead magnets and landing pages by signing up in ConvertKit’s 30-day landing page challenge in https://latenightim.com/ckchallenge.
Links Mentioned In This Lead Magnet Landing Page Episode
- The ConvertKit Landing Page Challenge
- Leslie's Blog Content Calendar lead magnet
- 69 Super Effective Lead Magnets
- Subscribe in iTunes
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Lead Magnet Landing Page Episode Transcript
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