I'll bet you've heard about unique selling proposition (or unique value proposition) but I bet you've not leveraging it the way you should be. In this episode, I talk about the importance of the unique selling proposition and how you should be using it. I give three things you should consider when determining your USP and talk about where you should apply them. I also highlight the amazing value of Ubersuggest and talk about one way to use this free keyword tool.
All this and more on the Late Night Internet Marketing Podcast.
What is the definition of a Unique Sales Proposition?
A unique sales/value proposition is the main solution or benefit that sets your product or service from the competition. It tells your market what exactly your company offers and what makes them different from others. Your Unique Sales Proposition is the leverage you can get over everyone else who is trying to do something similar to what you’re doing in the marketplace.
For example, if you are a yoga instructor who specializes in yoga for mom and babies, your unique selling proposition could be (1) your expertise in yoga poses that are accessible and friendly to new moms with babies of whatever age (2) the specialized training you received to cater to this market (3) your decade of experience (4) and even maybe your communication skills and level of detail when providing instructions.
Why is Unique Sales Proposition important?
Having a Unique Sales Proposition gives you the opportunity to define your companies unique place in the market. It sets you apart from all other companies thus immediately catches your market's attention and it provides your customers more value for money.
When building a Unique Sales Propositions page, you must find a differentiator concept to set your business/company apart. Here are some tips to improve the quality of your Unique Sales Proposition:
- Look at your business from your ideal customer avatar’s standpoint and ask the question: “Is your offer relevant?” Is what you’re offering exactly what they need? If it is not, how can you make it relevant and irresistible?
- Understand what exactly you are offering the market. Look beyond your physical product and actual service and think about what solutions are you offering your consumers.
- How does your product/service particularly solve the customers' problems and improve their situation? Amplify their problem, get in touch with the pain the customer is experiencing and describe how you are uniquely qualified to solve that particular problem.
- Identify what motivates your client to buy your product, opt into your list, click on your ad and highlight those.
- To make sure your USP is as good as it can be, make sure that your value is very well spelled out. You’re quantifying exactly the transformation that you’re going to offer.
- Talk not just about the feature but also the benefit that they get from your offer. Answer the ‘what’s in it for me' question.
Having your Unique Sales Proposition outlined in your page, ad, or poster will save your customer from trying to figure out what you are selling and save you from having to explain why they should be buying from you and not from your competitors. If you want your business or company to stand out, remember that it needs to stand for something because that’s what you’ll be known for.
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