by Mark Mason | Jan 29, 2009 | Internet Marketing
When you are building an online business on the side, your time is your most constrained resource. You have a day job, a family, and maybe a few hours each evening to work on your business. Outsourcing is the single most effective way to multiply what you can...
by Mark Mason | Jan 28, 2009 | Getting Organized
Here is a question most entrepreneurs avoid: how are your goals actually going? Not the aspirational version you posted on social media in January. The real version. The one where you compare what you planned to do with what you have actually done. I ask because I...
by Mark Mason | Jan 27, 2009 | Internet Marketing
Backlinks remain one of the most important ranking factors in SEO. A backlink is simply a link from another website pointing to yours, and search engines treat them as votes of confidence. The more quality sites that link to you, the more authority your site earns in...
by Mark Mason | Jan 26, 2009 | Internet Marketing
In January 2009, I watched companies across Dallas announce massive layoffs. Texas Instruments cut 3,400 jobs. Nationally, Caterpillar, Sprint Nextel, and Home Depot all made deep cuts the same week. The economy was in freefall, and people who thought they had stable...
by Mark Mason | Jan 25, 2009 | Internet Marketing
Years ago, I came across a quote from LeBron James that stuck with me. When asked who the best defender against him was, he answered without hesitation: “I'm the only guy who can stop me.” That line applies to making money online more than almost any...
by Mark Mason | Jan 24, 2009 | Internet Marketing
In 2009, I ran an experiment to test whether Google actually penalizes duplicate content. The SEO community was full of debate about it, and I wanted to see for myself. What I learned is still relevant to how content and SEO work today, though the details have changed...
by Mark Mason | Jan 23, 2009 | Blogging
One of the most rewarding things you can do as someone who knows their way around the internet is help a friend start a blog. I have done this multiple times over the years, and it never gets old watching someone publish their first post and realize that they now have...
by Mark Mason | Jan 22, 2009 | Internet Marketing
In early 2009, I stumbled across one of the strangest sales pages I had ever seen. It was for a $5 eBook called Secret Associated Wealth, and the entire concept was about using pop culture tie-ins, think Star Wars and Indiana Jones, to make marketing materials more...
by Mark Mason | Jan 21, 2009 | Internet Marketing
Back in 2009, Google AdSense was one of the primary ways bloggers and niche site builders monetized their content. I wrote extensively about strategies for maximizing AdSense payouts, and the fundamental economics I explained then still apply to display advertising in...
by Mark Mason | Jan 20, 2009 | Internet Marketing
Broken links are one of those problems that quietly damage your website while you are focused on other things. Every dead link is a small failure of trust with your visitors, and if your site has more than a handful of pages, you almost certainly have some right now....
