by Mark Mason | Apr 4, 2008 | Make Money Online
In the early days of internet marketing, a handful of marketers figured out something powerful about product launch strategy — if you give people something genuinely useful for free, a percentage of them will happily pay for the premium version. This sounds...
by Mark Mason | Apr 2, 2008 | Blogging, Make Money Online
Early in my blogging career, I accidentally stumbled into a social media marketing case study that taught me more about viral traffic in twenty-four hours than months of reading ever could. It started with a late-night instant message from a friend, and ended with a...
by Mark Mason | Mar 31, 2008 | Humor
Google has a long and legendary tradition of Google April Fools pranks, and the 2008 edition was one of my favorites. Just before midnight on March 31st, I discovered that Google had launched a new Gmail feature called Gmail Custom Time. The premise was delightfully...
by Mark Mason | Mar 29, 2008 | Make Money Online
Early in my internet marketing journey, I was always on the lookout for resources that could help a beginner cut through the noise. Most of what I found online was either too advanced, too hyped, or too expensive. Then I picked up a physical book called Moonlighting...
by Mark Mason | Mar 28, 2008 | Make Money Online
Several months into my public niche site case study, I had some genuinely exciting progress to report. What started as an experiment to see whether a part-time internet marketer could rank for competitive keywords was turning into a real lesson in how niche site...
by Mark Mason | Mar 27, 2008 | Miscellaneous
Internet marketing gurus love to talk about the lifestyle that web-based businesses make possible. Work from anywhere. Make millions from a hammock on the beach. Set your own schedule. It sounds amazing, and I understand the appeal. But in my experience, the reality...
by Mark Mason | Mar 25, 2008 | Make Money Online
Back in the early days of my internet marketing journey, I was an RSS feed subscriber like everyone else. The problem was that life got busy, and my feed reader would pile up with hundreds of unread items. I was constantly mobile — traveling for my day job...
by Mark Mason | Mar 24, 2008 | Experiments
Early in my internet marketing journey, I stumbled across something that taught me a valuable lesson about keyword research and ethics. I was browsing keyword data and noticed that mesothelioma — the disease caused by asbestos exposure — had staggeringly...
by Mark Mason | Mar 24, 2008 | Miscellaneous
Back in the early blogging days, one of the smartest engagement tactics I ever saw was deceptively simple — an Easter egg hunt hidden inside a blog. A fellow blogger had scattered hidden Easter eggs throughout her archived posts and challenged readers to find...
by Mark Mason | Mar 21, 2008 | Getting Organized
One of the biggest challenges I have faced as a part-time internet marketer is something that plagues almost every entrepreneur I know — a complete inability to focus. When you only have a couple of hours each evening to work on your business, every minute...
