Tonight I have been playing around with Micro Niche Finder. In this video, I demonstrate how to find niches with Micro Niche Finder and find a domain that will help you rank for your chosen keyword. I show the old Strength of Competition feature as well as new Measure Of Backlinks feature and the domain name availability feature.
At the end of the video, I find a domain and register it. In the next video I will create a site for this domain using Firepow.
I hope you enjoy the video
I’ve been playing around tonight with the latest download of Micro Niche Finder, by James Jones. James has added some features, and quite frankly, they’re so cool I thought it would be fun to go ahead and make a video and show you what’s going on with Micro Niche Finder 4.62, I think is the version I have here.
I was having a conversation with someone about their pet grooming site, actually they had a site about pet care and one of the sub-niches on the site was pet grooming. So, in order to facilitate that discussion, as I often do, I just cranked open Micro Niche Finder to get an idea of what the keywords were. So, I just typed in dog grooming, because I was trying to niche down a little bit from pet grooming.
What Micro Niche Finder does is it goes off to the Google Keyword External Tool and it pulls some stuff. As you can see, I’ve been monkeying around in here a little bit in Micro Niche Finder looking at some of these different keywords.
Now, what you’re usually looking for when you use Micro Niche Finder for niche marketing, as opposed to pay per click, is a keyword with some traffic and you’re looking for a keyword that doesn’t have a ton of competition. A lot of people debate how you determine whether or not there’s not competition. I’m not here to tell you what the right way is, I just want to show you some of the cool stuff that Micro Niche Finder does.
One thing that you can do is you can see how many keywords, how many websites and webpages there are that exactly match the phrase that you’re looking at. Let’s say you’re looking at dog grooming and you see that there are 90,000 global searches for that every month. You want to understand how many pages have exactly the phrase dog grooming on them, well there’s 1.7 million.
We can bet that that’s going to be very competitive. In fact, if you click on strength of competition, James tells you that strength of competition scores 1,000, which he considers high, which is why it’s marked in red. So, that doesn’t look like a very good place to go do niche marketing, because it looks pretty competitive.
Maybe we can go with something a little bit more narrow, like dog grooming supplies. We see that there are 8,100 searches per month there. When we get the exact phrase count we see that there’s 83,000 competing pages. James evaluates the strength of competition as 53, which he considers barely into the caution region.
Now he has added a new feature called the measure of backlinks. This is his estimate of how many quality backlinks you would need to get on the first page of Google. I don’t know what the algorithm is, I haven’t tested it and I don’t know if it works. But, I do understand the what he’s doing is he’s going to Yahoo Site Explorer and looking at the top ten results and seeing how many backlinks they have.
Based on that he’s making some estimate of how many backlinks you would need to beat people who are already on the first page of Google. So, that makes sense. I don’t know the exact algorithm that he’s using, but I understand what he’s trying to do and it makes sense. He says 384, that sounds a little high to me. I don’t really want to mess with that for a simple niche site.
So, I come down here some more and I looked at dog grooming scissors. Sure enough there are 3,000 searches for dog grooming scissors every month, and if I look at the exact phrase count I see that while there are a ton of websites with the phrase dog grooming scissors on them, James estimates the strength of competition to be green at 14. That’s pretty cool, so let’s see what he says about the measure of backlinks.
It turns out the measure of backlinks for dog grooming scissors is pretty low. When it comes back here you’ll see that actually it’s very low at a value of 1. So, you can look at that and see what he sees by clicking on the number. You get this cool thing where you see these different websites that are ranking for the term dog grooming scissors. These have very few backlinks.
Now, that’s pretty neat. It’s a brand new tool. I haven’t tested it, so let’s test it. One of the things that you can do to maximize your chance to win a keyword is to register the exact domain. You can see what happens, he’s got a domain column here. In fact, if you go up to the top you can see it’s the availability of the domain.
If we go back down to the dog grooming scissors, you can see I already clicked on it. When you click on these, what it tells you is whether or not the keyword.com, .net, and .org is available. Sure enough it turns out that it looks like DogGroomingScissors.org should be available for us to buy. So, let’s go buy that and throw up a site.
As it happens, I do business with NameCheap, login to my NameCheap account and sure enough we can go see if DogGroomingScissors is available. Is that available? The answer is absolutely DogGroomingScissors.org is available. Great. That’s exactly what we want. We want a .org, .net. or a .com. Let’s buy it. We add to cart, do an express checkout. Let’s put in the coupon code here and save a dollar. Always good to save a dollar. Use funds available in my account, proceed to secure payment, charge in process.
So, we’ve bought the domain. Next, what we’re going to do, which is really cool, we’ll do in the next video. We’re going to go to FirePow, which is a product that you can use to quickly generate websites and we’re just going to throw up a website on this domain.
Again, my name is Mark Mason from MasonWorld.com and we’re just having fun with dog grooming scissors. I hope you have a fantastic day. Thanks.