Yesterday, I spent some time sharing one of my favorite article topic tricks — searching for a topic and the words “how to” — like “wordpress how to” (without the quotes).
Well, that is great for telling you what to write about. But sometimes, you need more help than that. After all, the life of an internet marketer revolves around one thing: Content. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do article marketing or guest blogging to get free advertising for your website.
Phew. That is a ton of stuff.
Before you give up and go to your backup business plan of designing and patenting the ultimate yoga mat, let me share a few ideas with you that may help you to actually have time away from your computer.
After all, I have a full time job, so I get the time crunch thing.
When looking for articles, you have several options. I personally use several of these suggestions to add a variety of content to my websites — and recommend that you do the same.
Grab some Free Reprint Articles at the Directories.
Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author's resource box (or bio) at the end including the link or two that the author has included to his/her website.
There is a whole list of great article directories right here on MasonWorld.com
It's a win-win situation. The author gets free advertising. You, the publisher, get free content.
There are potentially three negatives to using this type of article.
- First is the issue of duplicate content. You're sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you're using the article in your ezine, obviously. Some people claim this is an issue with the search engines. It's not an issue — but if you are worried, just write an introduction to the article, and preferably a wrap-up statement or recommendation at the end.
- Second is the very difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only – and many of the article directories have “bleck” articles. People spam the directories to get backlinks.
- Third is the issue of posting those darn links in the author resource box. You're basically advertising for someone else for free. Talk about leaking traffic.
Use Extra-Special Free Reprint Articles.
Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.
Here you'll find many articles that meet that criteria: http://freeaffiliatearticles.com
The above site is run by my friend Nicole Dean and covers a variety of topics. Sometimes articles are available directly from expert product owners that provide them so you can promote their products. Always as affiliate managers. You might be surprised what you can get. The expert gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well.
This model definitely adds an increased level of appeal compared to traditional reprint articles.
Write the Articles Yourself.
Well, of course you can (and should) choose to write some of your web content yourself. I highly recommend that you do write much of your own content, at least on the sites where you're trying to establish yourself as an authority.
I write 99% of the content on MasonWorld.com with some special exceptions that I note at the end of this article.
There are other options, however. You can have your cake and eat it too — as there are options that will enable you to post quality content to your website without having to write all of it yourself. They have the advantage of positioning YOU as the expert, rather than endorsing someone else as the expert.
Hire a Quality Ghostwriter or Copywriter.
A ghostwriter is a freelancer who writes for you (usually articles or reports), but you take the credit.
A copywriter specializes in writing copy that sells, and you usually take the credit.
There are many sites on the web where you can find writers. Start by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.
This works very well for affiliate sites. But for sites like MasonWorld.com, I have had very little luck with ghost writers. But, if I need an article about Hoover Vacuums, I never hesitate to hire a ghost writer (in fact, I have one on staff).
As I mentioned a couple of days ago, PLR (Private Label Rights) articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.
Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.
So, How do you Find a Good PLR Service?
Simple. Find a PLR site that's been around for awhile and offers professionally-written and edited content that's sold in limited quantities. That will ensure that you're not getting recycled PLR, but are getting your hands on top-quality content.
My Recommendation for Top Quality PLR, Sold in Very Limited Quantities:
EasyPLR.com has been offering the best niche plr article packs on the web since 2006.
– Great reputation. Thousands of happy, repeat customers over the years.
– Great quality. The content is written by Professional Writers on staff and Edited by a Separate staff member.
– Limited Availability. You're not sharing your articles with thousands of other people.
– Run by a Respected Internet Marketer. Nicole Dean owns EasyPLR.com and is oftentimes called the marketer with integrity, and runs her business by her gut and her ethics, not strictly by her pocketbook.
– Excellent customer support. Need any help? They're there for you.
Full disclosure — just to prove a point, parts of this article are from high quality PLR from guess where?
photo credit: Anonymous Account