I am always amazed that no matter where I go in the world, I run across McDonald's.  I'll never forget the first time that I was walking down the street in Tokyo and saw my first foreign McDonald's.  I had a bowl of McNoodles that day — it was 15 years ago.

This McDonald's is actually in a shopping mall in downtown Seoul called the International COEX.  It is a huge underground shopping mall (200 stores) and was connected to my hotel.  Very cool.

Global Reach And The Internet

It struck me in that mall halfway across the world staring a that McDonald's that the internet has really changed the playing field for small entrepreneurs like me and you.  MasonWorld.com is actually available more countries in the world than McDonald.  Amazing.

As amazing as it seems, my little internet marketing blog is read in 132 countries across the globe.  Simply put, the internet gives me the kind of reach that McDonald's has.  I am a multinational presence.  Now all I need is the kind of revenue that McDonald's has, and I will be all set.

It's All About The Numbers

My personal opinion is that people in the United States tend to be focused on America.  It's the kind of natural tendency that get's us in some trouble from time to time around the world.  However, as an American Internet Entrepreneur, you cannot afford to think like that.  You need to consider the fact that you have a world-wide audience, and make a decision whether or not you want to try to reach those people with your content.

See, it turns out that these people across the globe are contributing to the global economy, and they can impact your business.  My simple little product Niche Adsense Themes for WordPress had sales from seven different countries in the first month alone.

The Bottom Line:  The World Is Flat

So the message for today is — the world is flat.  In the new internet economy, it is more important than ever to have a global view and think about your customers a citizens of the world community.

What do you think?  Are you from a country that get's ignored in ecommerce?  Do American websites act like you do not exist?  Are you and American who could care less about the rest of the world?  Is you business set up to be global?  Let me know your thoughts.

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