Another reason why we often fail to accomplish our internet business goals is that we fear rejection. For instance, when it’s time to write a blog post or create a product, we simply might not be able to do it. In the back of our minds, we know it is a good idea, but at the same time, we worry that our efforts will lead to a rejection—or, possibly, a public criticism of our work.
So we don’t make progress. And we rationalize it by saying that we would have been rejected, anyway, so we might as well save the time that we otherwise would have wasted doing work that no one will appreciate. Sometimes, it’s more subtle than this — but our fear of rejection can lead to all sorts of procrastination and delay tactics when it comes to making progress in our online business.
In moderation, this fear makes some sense. After all, worry about what people will think is what drives us to make quality products, blogposts, podcasts, etc. But once it begins to permeate every aspect of your life, dominating your emotions; and forcing you to accomplish very little throughout the day, it has become pathological and needs to be dealt with.
My advice is the same as greats like Michael Jordan. You miss every shot that you don’t take. So, set your fears aside and push forward today. You’ll be glad you did.
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