Transcript continued from the Episode 006 Show notes

So, I’ve been doing that. I’ve been working on the sales page, getting the payment system set up with up sales, one time offers, and all these kind of things that we’ll talk about in future episodes. That’s a really good way to go. I’ve been incredibly busy doing that.

In the meantime, I hope you’ve had some success exploring internet marketing. I hope you’ve been looking forward to this podcast, because I really have a couple of great treats for you. The first thing we’re going to do is we’re going to talk about the next piece of the puzzle out of the Yanik Silver book.

You’ll recall that’s available to you at MasonWorld.com/silver. That piece of the puzzle is the piece of the puzzle where we talk about ecommerce stores. Now, if you’ve ever thought about making money online, that’s probably the first thing that came to your mind. I go to the internet, I find something to buy, I buy it and it’s shipped to me.

Well, you can have a business like that. We’ll talk about it in terms of ecommerce stores. You might also be familiar with Yahoo Stores. We’ll talk a little bit about both of those. I’ve got some fantastic stories to tell you, because you may or may not this, Andy Jenkins from Stompernet, that’s how he got his start. I’ll tell you that story as well.

That’s not the best thing I have for you today. The best thing I have for you today is an interview with my friend Lynn Terry, she’s a super affiliate marketer. She’s going to tell you the three things that she thinks are most important if you want to be successful online. It’s a fantastic interview. Lynn is a wonderful person, and I know you’re really going to enjoy this interview. It’s one for the archives.

Having said that, let’s get right to it and start talking about ecommerce stores.

It’s time for the feature segment.

Well, as I mentioned before, when most people think about making money online, a lot of times they will think about this kind of ecommerce business where you put up a website, you advertise a product or a set of products, someone orders the product, you actually take their credit card money or however they decide to order, by Paypal or whatever, and then you actually deliver a physical product to them.

That’s generally what is understood to be meant by ecommerce. There are a couple of kinds of ecommerce sites you can imagine very easily. One kind of site is a traditional site where you put up your own product descriptions and you’re using your own shopping cart, and so forth.

Another way to do it is by using an existing info structure like Yahoo Stores or something like that. If you’re interested in that kind of business, I recommend that you start looking at the different shopping carts that are available.

I don’t actually choose to run these ecommerce stores. There are some downsides to them from my perspective. But, I can tell you enough about them in this episode to help you get started if you’re interested. I’ll tell you a couple of stories that will motivate you. The first one is a guy you’ve probably heard of, the story about Andy Jenkins.

Andy is a really cool guy. If you don’t know about Andy, Andy was one of the gurus behind Stompernet. Andy has recently left Stompernet, but he’s still a guru. He is in addition to being a guru, he’s a turbo geek and he’s incredibly funny. I’m qualified to call him a turbo geek, because I’m a geek too.

It’s interesting, because when you’re a turbo geek, sometimes you have really good ideas. It turns out that Andy was in the movie business, and he was involved with some horror flicks and so forth where swords were being used. Andy actually goes through the story in some detail in the Silver book, but the long and short of it is once he became disenchanted with the movie business, he started looking for another way to earn a living.

He had swords on the brain, because he had been involved in this horror flick, and he had previous turbo geek experience with stuff like Dungeons and Dragons and so forth. So, he tried to make a go of selling swords on the internet, because one of the prop guys in his movie had told him that they had bought swords online for the movie.

Andy was intrigued by this. To make a long story short, he eventually, not on the first try, but eventually figured out how to make a lot of money selling swords and other stuff like that online. Then launched the incredibly, wildly successful Stompernet empire. The rest, as they say in the movies, is history.

So, the thing that you need to know about that you may not be aware of in terms of these ecommerce stores is this idea of drop shipping. One of the key concepts that people usually employ when they’re doing ecommerce stores is they build a website, they list products on the website, and they take orders on products, but they don’t ever touch a product.

When they take the order, they forward the order to a drop shipper. That drop shipper actually ships the product directly to the customer as if it came from you, you the merchant. That’s pretty cool. You don’t have to keep any inventory. You don’t have to have an extra room in your house where you’ve got Dungeons and Dragons swords stacked to the ceiling.

I think that’s pretty important, particularly if you’re married. If you want to stay married, you want to avoid having rooms full of junk that you’re trying to sell on the internet. That’s a whole other podcast episode probably there.

But, that’s the idea of drop shipping. It’s a very important idea. There are lots of things to watch out for when you are doing drop shipping. You want to look and make sure you understand the fees, and you want to understand the different customer service policies that the drop shipper has.

You definitely want to make sure you’re doing business with a reputable drop shipper, because eventually their customer service is going to impact you and your business. You’re going to be dealing with a lot of headaches if you’ve got a crummy drop shipper. So, you want to watch out for that.

The second thing, of course, you want to understand is this idea of how to take money and basically, in order to do that you’re going to want to look into one of the shopping cart solutions that are out there for this purpose. You can get started quite easily by doing Andy did and opening up a Yahoo store. That’s an option that’s available to you.

Fundamentally, when you look at shopping carts and there are many out there, and they change all the time, so I’m not going to make a recommendation here. But, when you look at shopping carts, you want to understand issues like how do they integrate with your payment processor, whether or not they’re able to integrate with your drop shipper, how much work you’re going to have to do to get the information that you need to successfully run your business out of the shopping cart.

Also, is the shopping cart software search engine friendly. I think that’s one of the major things that is overlooked by a lot of these shopping carts. The thing you want to look at is to understand whether or not the pages where your products are shown in the shopping cart obey good search engine optimization principles.

Namely that the text in product description is clearly readable, when I say clearly readable I mean clearly readable by the search engines that come by. That the product images have good names that can also be picked up by the search engines, they don’t have these arbitrary numeric names. If it’s a picture of a toy boat it actually says toy boat in the name of the image.

That the URLs, the web addresses for the pages in your shopping cart actually have the names of the products in the URL, and again, they aren’t these long things that are technically called databases hashes, these long strings of random numbers. You don’t want that.

What you want in your URLs, and your image names, and in your page names are actually the keywords that people are going to be searching for, because Google weighs that pretty heavily when they are deciding what your page is about.

Those are some tips on starting up ecommerce stores. It’s certainly something you can do. It’s well covered by Andy in the Silver book. Again, you can find that at MasonWorld.com/silver.

That’s another business model we’ve covered now. We’ve talked about things like affiliate marketing, information marketing, making money on eBay. We’ve talked about ecommerce stores. The last major thing out of the Silver book that we’re going to talk about in the next episode is blogging.

We’ll talk about these guys like Yaro Starak and Perez Hilton who make money blogging. We’ll talk about how they do that. That will cover the Silver book. Then we’ll talk about a few more things out of Jimmy Brown’s outstanding white paper 10 Ways to Make More than 10,000 Dollars a Month Online. You can find that at MasonWorld.com/10ways. That’s a free report from Jimmy D. Brown, an excellent information marketer.

That wraps up our segment on ecommerce websites. Now, it’s time for our interview with super affiliate marketer Lynn Terry.

And now the feature interview.

I had a chance to spend a few minutes on the phone with Lynn Terry the other night. I know a lot of you have been waiting for this interview, a lot of buzz about it on Twitter and so forth. It’s been very exciting.

I really appreciate Lynn taking the time to speak with me. She’s incredibly busy, but very generous with her time. In this interview Lynn answers the question that I’ve been asking, which is if you talk to somebody who didn’t know anything about making money online, and you wanted to tell them the three things that they needed to know in order to be successful, or the three most important things about internet marketing that you wanted to tell them, what would those three things be?

Lynn answered that question, but if you listen to the interview carefully, Lynn communicates a very important idea. The idea is that you shouldn’t have too much self doubt about whether or not you can be successful with an internet business. You can.

Lynn states it very clearly. You can be successful online. She’s talking about you. Basically, what she’s saying is anyone who is willing to put in the work can be successful online. For me, the formula is very simple. You find people that you trust, that are willing to teach you a particular business model that you believe in, and that you feel works, and that the people you trust are telling you works.

You work hard at that business model and try and learn as much as you can from people that are successful. You avoid getting distracted and you execute to that business model and keep working until it’s successful. The most important thing, almost always, is don’t give up too soon.

Those are the key things that Lynn teaches. It’s one of the key pillars that she talks about in her forum. I haven’t known Lynn that long. I’ve followed her for a long time, but I’ve just recently gotten to know her really well in her Elite Membership forum. Incidentally, if you want more information about Lynn’s membership forum, you can get that information at MasonWorld.com/lynn.

She’s just really a wonderful person. She feels the same way that I do about this. If you work hard, and your follow people with integrity, and you apply yourself to your business, you can be successful online. With that, I give you the amazing Lynn Terry.


Mark Mason: Outstanding. Today for the feature interview, I am just thrilled. I could not be more excited to have Lynn Terry on the call. Most of you will know Lynn from SelfStartersWeeklyTips.com. Lynn has been an affiliate marketer for almost 13 years now.

She is a helper of people. She’s been called the Ralph Nader of internet marketing. She’s got a fantastic blog at Clicknewz.com. I just couldn’t be more excited to have her on the podcast. Lynn, how are you?

Lynn Terry: I’m great, Mark. Thank you so much. I’m over here laughing. I have been called the Ralph Nader of internet marketing. Personally, I prefer the voice of integrity, but you can’t pick your nicknames, right?

Mark Mason: That’s right. Especially not when you’re getting them from Ed Dale and Paul Colligan. I guess a lot of people will also know you from what I consider to be a really fantastic podcast, and one of the podcasts that I consider whenever I’m trying to understand what the right thing to do is with this podcast. That’s Internet Marketing this Week. You guys are up to 15, 16, or 17 episodes or something like that now.

Lynn: We’re in the 20s.

Mark: Wow.

Lynn: We’re in the 20s. We have an iPhone app. We have a Facebook page. We have all kinds of cool stuff going on. IMTW is what it goes by for short, InternetMarketingthisWeek.com. Super fun podcast, cohost Michelle MacPhearson is also in there, myself, Ed Dale, and Paul Colligan.

Mark: I think one of the best kept secrets on the internet, and where you and I really have gotten to know each other really well is inside your Elite Membership Forum. That’s a place where, I guess it was closed for a long time. I know for a long time I tried to get in there. You’ve recently opened that back up. Tell us a little bit about what’s going on inside the Elite Membership Forum.

Lynn: It’s a big secret. I did. We’re about to have an anniversary actually. We’re about to start our fourth year as a group of Elite members. For a long time I had it closed. The last time was more than 6 months that the doors were closed.

The reason is because it is a mastermind and brainstorming group. It’s not your typical “membership site,” but it is a mastermind and brainstorming group. In order to maintain the integrity of that group and have a breeding ground where we can actually do brainstorming, discuss ideas, and talk about details in depth it takes quite a bit of management on my part.

So, I can’t just leave it to open to the public all the time. I’m very particular about that. It’s an awesome group. I’m so glad that you joined in when we did reopen, because you’ve been so much fun. It’s been great getting to know you there. We’re doing some live case studies, and of course we have live brainstorming hours. It’s just an incredible group because of the quality of each of the members and everything they bring to the table.

Mark: I’ve enjoyed it and I’ve been amazed at the quality of the other members. Really, that’s the thing that was shocking to me. It ranges everything from very intelligent beginners to some seasoned professionals. I couldn’t even believe some of the names I’ve seen in there. Really enjoyed that, and have appreciated the opportunity. That was a good decision that I made.

Lynn: Very good. I’m glad to hear that.

Mark: This podcast is for people, as you and I have discussed, who are trying to get started online. Typically they’re people like I was a couple years ago who feel like there probably ought to be a way to make money online. They’re trying to figure it out, trying to understand if it’s truly possible and what the plan is to go do that.

What I’ve been doing is I’ve been interviewing very influential internet marketers like yourself and asking them just a very simple question. It’s just really kind of a basic question. It’s an excellent question for you, because you spend so much of your time teaching people about internet marketing.

The question is simply this. For new internet marketers who are trying to get started online, or who have been struggling to get started online, what are the three most important things that you would want to communicate to someone who is new and trying to get started building an online business, probably while they’re working another job or maybe they just lost their job, or they’re looking for something new. What are the three most important things you’d want to communicate to somebody like that?

Lynn: Wow. What an opportunity. This is great timing even, because just this week alone I met two people offline that were interested, but their perception was completely skewed.

For example, the first person I met I was meeting with on a professional level. He said, “What is it that you do? You do pop up ads and emails?” No. The second person that I met with was a friend of mine, and we met for lunch. Her perception of internet marketing was basically that it’s about selling Clickbank products as an affiliate. For example, that becoming an internet marketer means selling internet marketing information to other people who want to be internet marketers.

Mark: Right.

Lynn: Which is not the case, as you well know. I often say that I sell everything online from backyard swings to bobble heads. So, physical products you can sell online, info products you can sell online, your own or as an affiliate. There are just so many options.

This is a great opportunity. I love the question. I’ll just hit it right off the bat with the first one. I say first of all, there is a difference between starting a business and making money online. Not to dismiss the latter, because there is plenty of money to be made online.

But, a lot of times I see people think that they are starting a business, when they’re really just kind of testing out strategies to make a quick buck. So, there is a difference. That would be the first thing that someone needs to know when they set out to research internet marketing.

Basically, what is my objective? What is it I really want to achieve here?

Mark: Now, that doesn’t necessarily mean, I think, that you’re talking about having this big scary business plan that only an MBA can prepare and that is targeted at your banker.

I think what you’re saying, if I understand you correctly, is what you want to do is treat your business like a business and have business objectives that are sustainable for the long haul. Is that the kind of thing that you’re talking about?

Lynn: Yes, it is. Let me just explain, because I agree with you. That was not the point I was making as far as having a business plan and blah blah blah. My very first business plan was scratched out on a legal pad on my kitchen table.

Mark: Do you still have the legal pad?

Lynn: I probably do. I never took it to the bank, nobody else ever saw it. It was just something that I worked off of personally as far as what I wanted to do.

What I really mean is this. Treating it like a business, that’s a fair statement. I think that’s important if that’s the objective. There’s some people who would just be happy to make 300 dollars online and prove that they could.

Mark: I see.

Lynn: Right. But, I think it’s very important to define your objective. What is it you really want to achieve? By that, I mean am I trying to make a lifestyle change? If so, what exactly do I want to change? Then the next question is how am I going to achieve that?

So, you kind of have to work backwards at it, in my opinion. What I did, I really redid my business probably in about the third or fourth year, and I came up with what I called a 10 year plan, which was basically a complete vision for exactly where I wanted to be in 10 years in my life.

That was personal, professional, business, the whole nine yards. A complete 10 year plan. Then I worked backwards from that and created a career, that of course, at this point is taking me there very nicely.

Mark: I will agree. One of the things I like about the way your career is taking your there, is you’re taking people with you, which is one of the kind of cool parts of your business plan that I think works well for a lot of people.

Lynn: Well, it’s no fun to go it alone.

Mark: There you go. So, that’s clear. How about the second thing?

Lynn: The second point that I think is often overlooked is that it takes time. It’s not like you’re going to just click a few keys on the keyboard and then you wake up rich the next day. It’s a process. I’d go so far as to call it an evolving process.

I say that because we’re talking internet marketing. We’re only in basically the second decade of the internet as we know it. So, even if you started tomorrow you would still, in my opinion, be considered a pioneer in the internet marketing industry. Like I said, we’re only in our second decade here, so it is an evolving process.

Just like any small business, investment, or venture you really get out of it what you put into it. Period. I know that seems like an obvious point, but I see people giving up way too soon and I see it every day. I hear things like, as an example, “I’ve been working on this website for three weeks and I’m getting nowhere.”

Here’s another one. “I started this business four months ago and I’m not making a full time income yet.” Seriously. You cannot expect to setup any type of business online or offline and being earning a consistent six figure income in as little as 120 days.

You can setup the framework, you could even potentially earn a nice sum of money in that short amount of time. But, you’re not going to create a consistent income that quick and easy. I think that’s a very important point that people need to come to terms with in regards to what is internet marketing.

It is not a get rich quick scheme, so to speak. On that note, people say there’s no such thing as get rich quick. My response is always, “Define rich and define quick.”

Mark: Right.

Lynn: There’s a lot of money to be made on the internet, but it does boil down to doing some strategic planning, knowing what your objectives are, and knowing exactly what you want to achieve.

Mark: I think you’ve talked about this several times on your blog ad in other places. One of the things that you say that I really resonate with is there are strategies for making money fast. Often times those strategies are perfectly legitimate, they’re just not sustainable.

Lynn: They’re short term. It’s a good point to bring up, because I teach people how to start, build, and grow an online business. So, I stay away from the short term methods.

When people bring them up, I say, “You should do this instead, and here’s why.” There’s a reason that I do that. I’ll just explain it real quick, so people understand the difference between building a business and making money online.

Since I already a had a business up and running, and I had income etcetera, when certain strategies, tactics, or things come along, I test them out. That’s kind of the nature of my work. I test them out.

So, at one point, I believe this was probably 4 or 5 years ago, I can’t recall the exact date, was one of the very first Google slaps that was targeted at affiliate marketers. I was doing pay per click on Google Adwords very heavily at the time. One slap and overnight I lost to the tune of almost 40,000 dollars in annual income.

Mark: Ouch.

Lynn: Ouch, yes. It was side money for me. It was like playing the nickel slots in Vegas. It was fun and it was something I was testing. It was not my base income.

However, if I taught that method, and after three months of consistent income like that someone decided, “Hey, this is it,” and they quit their day job, then in the fourth month they lost it all, I would feel a very heavy sense of responsibility. That’s the reason I don’t teach those methods versus teaching people how to build a sustainable long term passive income that will get you to the lifestyle that you want.

Mark: Right. If you just go out and look at the random sales letters out there, that’s what you’re going find. You’re going to find bright shiny products with fancy graphics that talk about making 200,000 dollars in 45 minutes, or whatever they claim.

Lynn: Right. It’s an important point to make that most, not all, of those people do not make their money doing those methods, they make their money selling the ebook that tells you how to do the method.

Mark: Right. That’s an excellent second point. What’s the third point?

Lynn: The third point we kind of mentioned above earlier on, which was don’t go it alone. There are entirely too many free resources to be sitting out there by yourself second guessing every decision or second guessing every product.

There’s Twitter, there’s internet marketing forums. You basically have hundreds or even thousands of people to tap into for advice and guidance any time of the day, any day of the week.

When I got started, which was back in the late 90s, there weren’t forums like we have today. So, I got onto a mailing list. It was like an email discussion list back then, of people that were like me all over the world that were already kind of doing what I wanted to do.

Another portion of people on the list were like me and they were wanting to do it. That constant open discussion is what helped me get my business off the ground. Every year along the way I’ve tapped into forums, or groups at every single opportunity, because you’ll get creative ideas, you’re going to meet cool people.

You’re going to find out what works and what doesn’t. You’re going to hear about the scams, you’re going to hear about the latest strategies. You’re just going to hear about everything. It doesn’t make any sense to go it alone when you can tap into that resource 24/7.

Of course, that’s going to be your starting point. They’re free and they’re everywhere. The main thing that you really need to do is find a group that you really resonate with or that you really feel comfortable with. If you have kind of an abrasive feeling or a negative gut feeling every time you log on to this forum, or you don’t like the tone, it’s not for you. There are plenty out there. It’s very important to find one that works for you.

Ultimately in the end, you want to find a good mastermind group. You want to find a private forum where you can brainstorm and share ideas openly. A place where the lurkers and the search engines can’t eavesdrop and you can actually talk about your website and talk about your business ideas, or deconstruct your business model with a small group of people, or something to that effect.

That would be my third piece of advice, period. Don’t go it alone. Even if you just get on Twitter and just get associated with people who are doing what you want to do, or find some discussion forums or groups even. There are groups out there all over the place, Ning I think has lots of different groups.

Find a group you like, and make sure it’s a group of people who are going in the direction that you want to go.

Mark: Just along those lines, one thing maybe we should mention is we talked about your Elite Membership Forum, but you also have a very active internet marketing forum that’s free to join. Isn’t that right?

Lynn: I do. That’s at Self Starters Weekly Tips. Interestingly, I just switched to a new platform. This is my seventh year running an internet marketing forum, and prior to that I ran that in my inbox, which was complete madness.

Back in the day I had an email newsletter only. People would reply to it, so the discussions were all me with each individual person. It got so out of hand that I moved it to a discussion forum. That was almost 7 years ago.

That forum grew into insanity. It had over 100,000 posts and over 10,000 members. So, I recently archived it, so it’s all read only, but it is all still there, and moved over to a new forum. You’ll find that while it appears to be a small forum, it’s actually quite active for just having been re-launched on that platform.

Mark: I have to say it’s an impressive resource, and it’s something that I recommend to a lot of people, and I definitely recommend everyone that’s listening to this call go check it out, because it’s free to check out. It’s really a neat resource.

Well, I’d like to impose on you if I can just a little bit. I loved your three items, but I want to ask you about a fourth one, because it’s something you teach that’s near and dear to my heart. I remember when I first got involved in internet marketing, of course the first thing you do is sign up to all these lists. Everyone is bombarding you with different ways to make money online, because there are so many of them.

One of the things that you teach is focus. I wonder if you could just say a few words about whether or not focusing on things is important and what you would recommend to people regarding focus.

Lynn: Yes. That tends to be a big topic in my group, or lack of it. Focus is one of those hard things to define. I wanted to say right off the bat that people come up with all kinds of excuses not to be focused or not to reach their goals. One of the most common things that I hear is the label ADD or ADHD.

Now, if you could see me right now, I’m sitting in front of three computers with four monitors, one of them has dual monitors. That’s three keyboards, plus I have a netbook, and an Acer Mini, and a mobile device with 3G.

Mark: I can actually see you. Look behind you. No, I’m kidding.

Lynn: I turned my head. That’s a good one. Anyway, my point is I often joke when people say that, because I’m working across so many screens on so many different things at any given time. I say, “I think ADD is probably a requirement.”

Mark: Right.

Lynn: Seriously the thing is and the thing that I like to say is that you take one project and you go all the way from start to profit.

Now, here’s what happens. A lot of people will start a project and never finish it. Then they think they learned something, but you do not learn how to operate an online business until you reach profit.

Also, don’t think that it’s a failure. You also cannot know that it’s a failure until you complete it. So, it’s very important, especially starting out of the gate with that first project, that you pick one project and you go all the way with it.

Then you never delete a website. Then if it’s going to run and it’s going to make just a couple hundred dollars a month, you realize you picked something with a low commercial value, or you realize you picked something that doesn’t have a lot of search volume, or something to that effect where it’s not going to make a lot of money. Let’s say it’s max potential is going to be 200 or 300 dollars a month.

So what? That’s done. Set it to the side. It’s done all it could do. Let it make its little money on the side and you start the next project, or you sell it. One of the two.

Mark: So, you’re saying that you’re willing to cash the 200 dollars checks and the 2,000 checks. You’re okay with that?

Lynn: Yes. If you send me a check for 2 dollars I’ll probably cash it. But, yes. To be honest with you, you’re going to have multiple streams of income. That’s what you’re going to end up with within internet marketing.

That’s a good thing. You don’t want to have all your eggs in one basket necessarily. Think about having a traditional job, and that is your sole source of income. If you lose that job, you’re screwed right? The whole goal of being self employed is not to be in that position.

I have lots of little niche sites. One for example, the max potential on one of my niche sites is about 500 or 600 dollars a month, because of the search volume and because of the conversion rate. That’s just at it’s peak about the best it can do. Does that mean it’s a failure? No. Absolutely not. It’s been running along making that much for 3 or 4 years now.

Mark: I think there are a lot of people listening to this podcast who would love to have a site that just sloughed off 500 dollars a month in cash every month.

Lynn: Especially if you never had to touch it, but maybe a few hours a month or maybe two or three days a year for maintenance.

Mark: Right.

Lynn: It’s definitely ideal, because obviously you can duplicate that once you learn how to do it. But, you do not learn how to do it until you go all the way from start to profit. Getting all the way to profit is when you know you’ve learned it and you can duplicate it.

A lot of people make the mistake of going from start to well I got a little bit done, and thinking, “Now that I know how to do this I’m going to do 10 more.” That’s just not the thing to do. You need to work your model first.

Mark: That’s right. In fact, we are demonstrating this for people, I guess. You and I have an open case study inside the elite forum where we’re doing exactly that. We started from, “Hey, let’s think of an idea for an internet business,” all the way to “let’s see if we can get some search engine rankings.” We’re going to stay with it until we’re making money and we can stick a fork in it and it’s done.

Lynn: Absolutely. Yes. Very cool case study, by the way. I’m loving that one.

Mark: How many page views on that one now? It’s in four figures now or something like that?

Lynn: It is. It’s a lot.

Mark: Sorry about that server load I’m causing you there. I apologize for that.

Lynn: I’ll send you the bill.

Mark: Very good. We call this late night internet marketing, because, well, I do it late at night. It’s late at night now, and we’re creeping up on midnight here. Is there anything you’d like to add or close with before we let you go?

Lynn: I would. I really want to encourage everyone who is listening in to this podcast to give it a fair go. Seriously. This is my 13th year in business. I’m a single mother with two teenage kids. They were five months old and five years old when I started my business.

The lifestyle that it’s afforded me is just incredible. I’ve home schooled my children. I’ve traveled all over the world. Of course, I work from a home office, and I absolutely love what I do. I’m telling you, if I can do it, anybody can do it.

Mark: I’m not so sure. I love that, but you’re incredibly talented. Do you really mean that? Certainly, from my perspective and probably from the perspective that a lot of people have listening to this podcast, you say that, but as you said, you have 13 years of experience. You really feel like if you can do it, anybody who’s willing hard can really make a go of it?

Lynn: I think that’s a good note to end on. I’ll give you an honest answer. My honest answer is my 13 years experience is where I am today, but it certainly is not what got me where I am today. I started at square one just like everybody else.

I don’t mind to confess that I had absolutely no college, I didn’t even finish high school. My last real job was in 1996, I basically bluffed my way through the interview. Prior to that, I worked in factories and waited tables. So, yes, if I can do it, anybody can do it.

Mark: That’s just awesome. Thank you so much. I really appreciate you being here today. I’ll see you inside the Elite Membership area sometime tomorrow.

Lynn: Excellent. Thanks, Mark.


There you have it. This concludes this episode of the Mason World Late Night Internet Marketing Podcast. I hope you had as much fun as I do. Get on over to iTunes and review this thing. Give me a great review on iTunes. It’s really very much appreciated.

Come visit me at the blog MasonWorld.com, sign up for the email newsletter, there’s lots of valuable downloads and stuff there. You’ll enjoy that as well. I can’t wait to see you in a couple of weeks. Thanks so much for listening to the Mason World Late Night Internet Marketing Podcast.

Thanks for listening to the Mason World Late Night Internet Marketing Podcast. For more information about this program, and to get the show notes, be sure to visit our website at MasonWorld.com/podcast. Follow @MasonWorld on Twitter.

Have you got a question or comment for Mark? Let us know by leaving us a voicemail on our digital recording line at 214-444-8655. We may use your message on a future episode of the Mason World Late Night Internet Marketing Podcast.

Did you like our podcast? Help us out by telling your friends and leaving your review on iTunes by going to MasonWorld.com/iTunes.

Finally, always remember that all business involves risk. Internet business is no exception. Your ability to make money with the concepts discussed in this program and on MasonWorld.com depends on many things, including your effort and capability. Since these factors according to individuals, we cannot guarantee your success or income level, and we are not responsible for any of your actions.

Thanks again for listening to the Mason World Late Night Internet Marketing Podcast, building internet businesses one night at a time. Have a great day.

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