This is the podcast where we talk about how to build internet businesses one night at at time.

We're Going Weekly, Your Word For 2012, Unique Content And More

This is the podcast where we talk about how to build internet businesses one night at at time.

This week on the MasonWorld Late Night Internet Marketing Podcast we look at

• Late Night Reader. A quick look and some commentary on what's in my Google Reader this week.
• Late Night Marketing Motivation. Weekly tips on staying motivated when you are building your business.
• Late NIght Affiliate Marketing Tips. Weekly tips about how to do affiliate marketing effectively.
• Late Night Chat.  No chat this week — but an amazing guest lined up for next week.
• Late Night Listener Feedback — answering affiliate marketing questions left by email and on the Late Night Feedback Line at 214-444-8655

Leave Us A Review In iTunes

 
Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.

To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks!

Going Weekly

Big decisions about the brand and my direction in 2012 mean that I will be producing weekly episodes of the podcast! My focus will be on Talking about, Teaching and Doing affiliate marketing in 2012.

Late Night Reader

A quick look and some commentary on what's in my Google Reader.  If you are anything like me, you have no chance of getting to all of the great posts on the internet.  Unfortunately, I can't really solve that for you, but I do keep my eye out for great stuff, and I love to share.

A post by Christine Kane — don't be like the people at the gym; pick a single word and use it as a touchstone

http://christinekane.com/resolution-revolution-a-better-way-to-start-your-year/

A post by Jon Leger, where he describes an experiment that suggests google values back links from unique content.

http://www.jonathanleger.com/case-study-links-from-unique-vs-duplicate-content/

Late Night Marketing Motivation

Weekly tips on staying motivated when you are building your business.

Make sure that your goals are SMART

• Specific
• Measurable
• Attainable
• Realistic
• Timely

Late Night Affiliate Marketing Tips

Weekly tips about how to do affiliate marketing effectively.  Real stuff that really works.

This week we talk about the importance of Transparency and how to decide whether or not to use your own name in your internet business.  My point of view may surprise you.

No Late Night Chat This Week 

Whenever possible, I love to chat with real internet business people about what is working for them.

Next week, we have an interview with Podcasting Guru Cliff Ravenscraft

Late Night Listener Feedback

I really want to always make this podcast about you (the listener).  So, I love to answer listener questions.  Send me some (214-444-8655).

This week, we talk about some feedback that I gave a listener about my recommendation for Article Marketing Software.

As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

Podcast Alley is another option:

My Podcast Alley feed!

Here is the Raw RSS Feed.

Episode 015 Transcript

Getting Serious and Going Weekly

Hey there. It’s Mark Mason and I’m back on the mic. I’m very excited, very pumped up. I’ve been doing a lot of podcast related stuff and I’ve got a lot of things to talk to you about today.

How cool was that bumper from Jason Van Orden from Internet Business Mastery? It’s especially cool because less than 24 hours ago Jason had his first child, a beautiful baby girl, 7 pounds 5 ounces. I don’t think they’ve settled on a name yet, I’m not sure. I’ve got to check on Facebook. I think this is the first international podcast related announcement of the birth, so we’re really pumped to have the scoop on that here in podcast land.

I’ve been away from the mic again, you know how these things go. Best laid plans of mice and men. Around the first part of the year here I started making some goals for myself and for the MasonWorld.com brand and the business. If you follow the blog over at MasonWorld.com I had a long post at the beginning of the year about all the things that I was going to accomplish in 2012, and really about how disappointed I was in 2011 with what I was able to accomplish compared to what I wanted to accomplish.

I started thinking about what the MasonWorld.com brand is really about, what I want it to be about. I started thinking about some of the things that Pat Flynn has been talking about lately with regard to being everywhere, some of the things that I’ve been talking about with regard to passion and other things. And I just got really fired up about all the things that I want to be able to do in 2012 around the MasonWorld.com brand.

I decided what the brand is really about, what I really get excited about and what I work on the most in my internet business really all is around content based affiliate marketing. Really what I like to do is talk about affiliate marketing, I like to do affiliate marketing, and I like to teach it. So what MasonWorld.com ought to be is a place to talk about affiliate marketing, about content based affiliate marketing, and the ways I know that I can help people do that successfully.

I also realized that the podcast is the perfect forum for that. In order to focus on the podcast I started doing some research. I did a little informal survey on Twitter about how often people would like to hear the podcast and they said weekly. Whenever I don’t do the podcast I get a lot of feedback, “Hey, when is the next episode coming? We want to hear the next episode.”

So I know there is demand for the podcast and I really want to build the brand that way. To be quite frank with you, I also know the power of podcasting. The internet marketers that I know that have been wildly successful, Jay and Sterling, Pat Flynn, they’ll all tell you enormous amounts of traffic come from podcasting, especially if you do it well and with integrity and you work hard at it.

So I really want to invest in this podcast medium. I’m sort of throwing down the gauntlet now, I’m making an investment in the podcast activity both in terms of taking the show to a weekly format, and I intend it to be considerably shorter. In the previous 14 episodes the podcast has generally been about an hour and the original intent was for the podcast to go for approximately every two weeks. Well, in 2011 I ended up doing three total podcasts. I actually had to admit that earlier today to somebody today and I thought, “That’s just terrible.” So I definitely want to try and drive the show to something that looks more like weekly.

Transcript continued from the Episode 015 Show notes