There are two questions that I get all the time — how do I get my pages to rank in Google, and how do I handle outsourcing in my business? Well, A few weeks ago, Lynn Terry released her new 5000 Backlinks product (look below for details on special pricing that I negotiated for you with Lynn — it expires Friday). I purchased the product immediately and had one of my virtual assistants get to work building backlinks to some of my sites. At that moment I recognized that this presented a great opportunity for me to talk to you about the real power and leverage that is possible with outsourcing.
Here is a bonus hint — you can use the outsourcing recipe below to outsource almost any kind of virtual work in almost any kind of business. I use this approach to find people for article marketing and web site administration in addition to SEO.
Ranking In The Search Engines
But first, let’s tackle the first question: how do you get your webpages to rank for your keyword terms in Google? The answer, of course, is always the same. You need to do on page optimization and off page optimization in order to rank in Google.
By on page optimization, of course, I mean making sure that you do the things that tell Google what your web page is about. Off page optimization, on the other hand, refers to making sure that Google knows that other people value your page. As you probably already know, Google knows that people value your page by counting the number of backlinks to your page.
People say that there are over 200 factors considered in the Google search engine algorithm. However, it’s been shown numerous times that one of the most important factors is the number of backlinks to your site. Secondary and other really important factors include the anchor text for those backlinks, the title tag of your page, and whether or not your domain name and URL matches your keywords. But, backlinks are universally regarded to be very important.
Backlinks are great, but the problem is getting them.
How do you get enough backlinks to beat the competition?
Well, let me be the first to say that the absolute best way to get backlinks is to write killer content. If you have great content, people will link to it. That’s the best way, but it is slow and it is often not enough to compete with other people using other methods.
Now, I’ve talked about a lot of linking strategies before…and I have also said that I think it is really important that you get your links from lots and lots of different places. As I mentioned, I recently ran across something that fits perfectly into that strategy and I thought it was great for discussion here.
Lynn Terry recently introduced a product called 5,000 Backlinks and it’s exactly what it implies. It’s a recipe for getting 5,000 backlinks to your site. It’s really neat, because it gives you a list of 5,000 or so places you can go to create a link that points back to your site. As I mentioned before, Google will count those links in its ongoing effort to decide whether or not your website is important.
The problem with 5,000 of anything is that it’s a lot of work.
So, I thought it would be an outstanding topic to discuss how to outsource SEO, because once you’ve got a recipe for how to build 5,000 backlinks all you really need is somebody to do the work.
Outsourcing SEO
Let me tell you what I do. First, let me say that I believe that if you’ve got more than one or two websites, you can easily keep a single person offshore doing SEO work for you busy full time. So, let’s start with that premise. Let’s say we’re going to hire a full time VA for $250 a month. Their job is going to be follow instructions and type things into their keyboard and build backlinks for you on a day by day basis.
Maybe you’ll end up paying $400 for a virtual assistant (VA) or maybe you’ll find someone for $200, but you get the idea. Here are the steps you need to complete to make this happen for your website and see your rankings shoot up in Google.
Step One: Obviously, you need to acquire a recipe for the virtual assistant to follow. I’m recommending 5,000 Backlinks today. There are other programs that you might find on the internet, but I really like this one because there’s so much bang for the buck in this program.
Step Two: You’ve got to locate a virtual assistant. Everything that I know about hiring a virtual assistant I learned from John Jonas at ReplaceMyself.com. I recommend that you go there and listen to the free audio. You can learn a lot about offshore outsourcing without ever spending a dime with John.
(By the way, if you do consider John’s service, I recommend it. I’ve signed up for it myself in the past and it’s a great service. Perfect for getting started outsourcing off shore).
Step Three: Find potential candidates. There are several job opportunity boards that you will learn about in the free audio mentioned above. Or, you can search Google for Philippine Job Boards. Go to those boards, identify resumes, or use John’s service and identify resumes that you like that you think might be a fit. Get a list of 30 or 40 people.
Step Four: Send 30 or 40 emails explaining exactly the job that you want done and asking people if they’re interested. Don’t hold anything back. Use great detail. Tell them upfront what price you’re willing to pay, what you want, and what you expect. You’ll get a few responses, maybe 10 or more.
Step Five: Pick the best response, or maybe the best three responses and ask the person if they would be willing to work on a trial basis for three days for guaranteed pay. I recommend for three days that you pay guaranteed of about 15 – 20 percent of what you would offer them for a month. So, for a $250/month VA, I would offer them $30-$50 to complete the task. So, for example, if you’re thinking 250 dollars a month, I’d pay 50 dollars for a three day trial, something like that. You can negotiate whatever price you want. The importance is that it’s a very short term commitment.
Step Six: Give them a portion of the 5,000 Backlinks packet and tell them to go to work on the webpage of your choosing. Do three or four people at once on three or four different web pages. Ask for proof that the work has been done by making the person give you a list of links that they’re placing for you, taking screenshots, etc. Once you have worked with the person for a time, proof will no longer be necessary. But for now, some hoop-jumping is a good plan.
Step Seven: After working with the selected people for a couple of days, pick the one you like best and hire them conditionally for a month. Tell them you’re going to hire them for a month and see how things workout. Give them the entire 5,000 Backlinks packet, tell them to go to work with a list of pages and set them to work.
Step Eight: Ask for a short report at the end of each day, so that you can know that the person did something for you on that day. This point is not negotiable. You’re not asking for a dissertation at the end of each day. You just want a couple of sentences that lets you know that the person actually did some work for you that day. It keeps them focused and on task.
Step Nine: Make sure the person gives you a more detailed report at the end of each month that says day by day what they did for you that month, and that should be in the form of an invoice. This is important for you for tax purposes, because you’re going to need to prove that this person is a contractor and not an employee. So, insist on an invoice. Let them know that you will not pay without a simple invoice.
Just a side disclaimer: You need to consult your tax attorney for tax advice. I’m not a tax attorney.
Step Ten: Sit back and watch your rankings go through the roof in Google. Rinse, repeat, and multiply this effect using 5,000 Backlinks and you’re sure to love the results.
Special Pricing From Lynn and A Bonus
OK — here is the deal. I asked Lynn to offer you the same price that I paid for the 5000 Backlinks product. She agreed, but only for a short time. So, the special price is only available for until Friday night (whenever she pulls it — Let’s say 10PM EST).
Just so you know, the discount she is offering is over 30%.
So, head on over to 5000 Backlinks now and check out the special offer.
Added Bonus — Outsource Your Success
And, if you do decide to take Lynn up on her offer and purchase through my affiliate link, I will include a copy “Outsource Your Success” — a high quality PLR eBook that I have resale rights to. Just submit a ticket with your receipt at http://www.latenightim.com/support and I will send you a link to download the eBook for your personal use.
One more thing. Here is a cool article listing 32 Types Of Outsourcing Jobs (Things You Can Outsource).
I would love to hear your feedback. Please feel free to leave your comments below.
