Back in 2010, my friend Pat Flynn posted his P90X transformation results and my first thought was “is there an affiliate program for that?” That reaction probably tells you everything you need to know about how internet marketers think.
At the time, the P90X affiliate program was not straightforward. There was no simple sign-up-and-promote affiliate link. Instead, the primary way to earn from P90X was through Beachbody's coaching program, which was structured as network marketing (MLM). I partnered with a coach named Amanda to explain the details for my readers.
What Has Changed Since 2010
A lot has changed in the fitness affiliate landscape since this article was originally published. Beachbody rebranded to BODi in 2023 and shifted its business model significantly. The company moved away from physical DVD sales toward its BODi streaming platform. The coaching program still exists, but the compensation structure and product lineup have evolved considerably.
The affiliate options I originally listed — Amazon Associates for P90X DVD sales and the Pepperjam network — have also changed. Pepperjam rebranded to Partnerize. Physical P90X DVD sales through Amazon still exist but are a fraction of what they once were, as most fitness consumers have moved to streaming workouts.
The Fitness Affiliate Landscape in 2026
If you are interested in promoting fitness products as an affiliate today, the landscape is much broader than it was in 2010. Here are the main options worth considering.
BODi (formerly Beachbody). The streaming platform offers access to P90X and dozens of other workout programs. The coaching and affiliate structure still exists, though the monthly fees and requirements have changed over the years. Do your own current research on the BODi coach program before committing, as the terms update frequently.
Amazon Associates. You can still earn commissions promoting fitness equipment, supplements, workout gear, and related products through Amazon. The commission rates for most fitness categories are modest (typically 1-4%), but the conversion rates are strong because people trust Amazon.
Fitness equipment brands. Companies like Peloton, Bowflex, NordicTrack, and Rogue Fitness have their own affiliate programs, often with higher commission rates than Amazon. If you run a fitness-focused website, these direct partnerships can be more profitable.
Digital fitness platforms. Services like Apple Fitness+, Peloton Digital, and various yoga and meditation apps offer affiliate or referral programs. The recurring subscription model means some of these programs pay ongoing commissions.
Lessons from the Original P90X Opportunity
The original article highlighted something that is still true today: the real advantage for internet marketers in the fitness space is that most fitness influencers and coaches know very little about SEO, email marketing, content strategy, or building websites. They focus almost entirely on social media. If you can combine genuine fitness knowledge with solid internet marketing skills — building a blog, ranking in search engines, growing an email list — you have a significant competitive advantage.
The other lesson that still holds up: be cautious with any program that requires monthly fees and minimum purchases to maintain your affiliate status. Do the math on whether the commission structure actually makes sense for your traffic levels and audience size before committing to ongoing costs.
Whether you are promoting BODi, Amazon fitness products, or standalone fitness equipment, the fundamentals of affiliate marketing have not changed. Build an audience, earn their trust, recommend products you genuinely believe in, and let the commissions follow.
this is really great article to get to know. but my main issue is that i am living outside of usa. can i make a team in my country or region in europe
thanks again for this great read
I recently became a “coach” but have yet to do anything with it. During my research I came across a guy who used to be a top seller who was kicked out of the program for various reasons and created a site all about how being a part of team beach body sucks.
Very nice article Amanda – well done – thanks for the various options. This is one rare instance where beng an mlm affiliate might actually make sense – but I still don’t like the monthly fees. My gut feel, however, is these types of deals have a shelf life of about 3 years max. P90x can think ESPN radio for much of their surge, but like Tae Bo, Zumba and all things in between, it eventually loses it’s magic.
Hey Amanda – great write up, and thanks for mentioning me and linking to my post.
A lot of people emailed me after posting my results and saying why I didn’t really include an affiliate link, and all of this craziness behind the program is exactly why. I could have become a coach but them I’ve heard of people’s sites getting shut down because the way they promoted the products wasn’t compliant, blah blah blah – so I just said the heck with it. I’m happy with the results, and at least I can help inspire other people to help change their bodies and their lives too.
Congrats on the half marathon! Cheers!
Hi Everybody, thanks for your comments. Sorry I’m a little late but I’ve been out of town for a few days. 🙂
@Bojan–Yes, they are talking about expanding the program to other countries. I’m not sure if there’s a timeline for when this is supposed to happen but it’s definitely in the works.
@Jason–I found that info too and was concerned about it. But of course any program that has 30,000+ participants there is going to be someone that has a negative experience. My theory is, “if you’re going to let everyone that walks by poop in your brain, you’re gonna develop stinkin’ thinkin’!” I’ve used Beachbody’s products, and I know they work, so I feel very comfortable sharing my success stories with others. That’s all there is to it. I also do not use Adwords so that is not an issue for me.
@Kent–yes, there are monthly fees involved. To me it is totally worth it because Beachbody handles all the customer service, shipping, inventory, etc. The way I look it at it, if I was interested in starting a new franchise it would cost me millions of dollars and I would have hundreds of dollars of loans hanging over my head every month. To spend $14.95 a month to become an independent distributor of a company that spends millions of dollars on advertisements every just makes sense. If it was free, it would be just like any other affiliate program out there. Also, P90X was developed 3 years ago and is still going strong. Beachbody is also producing new products constantly. The next version of P90X is coming out Spring 2011 and the next version of Insanity (Asylum) is coming out early 2011. To say that I’m excited about all these new products coming out is an understatement. 🙂
@Pat–You are right, inspiring other people to help change their bodies and their lives too is what it’s ALL about! The coaching program may not be the right fit for everyone, but I decided to give it a try and I’m glad I did! 🙂 I know Beachbody is not quite as strict about personal websites as they used to be, but all their guidelines are spelled out in the policies guide, so anyone that takes the time to read it shouldn’t have a problem!