Back in 2010, I reviewed a product called Plug And Play Niche Cash from Andrew Hansen. It promised 150 pre-researched niches with keywords, articles, and landing pages so you could build a portfolio of affiliate sites without doing the research yourself. At the time, I was genuinely excited about it. The keyword samples I tested were strong and the concept was sound for how SEO worked in that era.
But that was a different internet. This review is updated for 2026 because if you stumbled across this page searching for done-for-you affiliate site solutions, you need to understand what has changed and what actually works today.
What Plug And Play Niche Cash Was
The product delivered 150 niches with nearly 600 keywords, pre-written articles, review templates, a 14-day action plan, and an outsourcing guide. The idea was that you could take these packages, build small affiliate sites, use some backlinking strategies, and start earning commissions. For 2010, this was a legitimate approach. Small niche sites with targeted keywords could rank in Google with minimal effort.
Why This Approach No Longer Works
Google has fundamentally changed how it evaluates websites since 2010. Here is what is different:
- Thin content gets penalized. Small sites with a handful of pre-written articles no longer rank. Google expects comprehensive, original content that demonstrates genuine expertise.
- E-E-A-T matters. Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework means your content needs to show real first-hand knowledge of the topic.
- Link building has changed completely. The automated backlinking strategies that worked in 2010 will now get your site penalized or deindexed entirely.
- Duplicate content is a dead end. If 500 people all use the same pre-written articles on similar sites, Google has no reason to rank any of them.
What Works Instead in 2026
If you are interested in affiliate marketing, the underlying principle that Andrew taught was actually right: find niches with demand, create content that helps people make buying decisions, and earn commissions when they purchase. That core concept is timeless. Here is how it works today:
- Build authority sites, not micro-niche sites. Focus on one niche and create comprehensive content that serves your audience deeply rather than spreading thin across dozens of tiny sites.
- Create original content from real experience. Write reviews based on products you have actually used. Share genuine insights that cannot be found elsewhere.
- Earn links naturally. Create content so useful that other sites want to reference it. Guest posting and digital PR work. Automated link schemes do not.
- Diversify your traffic sources. Do not rely solely on Google. Build an email list, create video content, and develop a presence on social platforms where your audience spends time.
- Use AI tools wisely. AI can help with research, outlining, and drafting, but the final content needs your personal experience and perspective to stand out.
The Bottom Line
Plug And Play Niche Cash is no longer available and the specific strategies it taught are outdated. But the entrepreneurial impulse behind it, finding profitable niches and building affiliate income, is as viable as ever. You just need to do it the modern way: with quality content, genuine expertise, and patience to build something that lasts.
For current affiliate marketing strategies that work, listen to the Late Night Internet Marketing Podcast where I cover what is actually working for part-time entrepreneurs right now.
Andrew — the site is up for me and showing a countdown timer of 6 hours remaining. Maybe they were working on it last night?
This is really juicy information. I visited the site but I don’t know why it’s not loading…
Hey Guys,
Firstly, thanks to Mark for this great review.
Just to clarify one point:
PnP contains 150 niche affiliate opportunities, but they actually come with almost 600 profitable low competition product name BUYING keywords too. There’s a looooot in the package 🙂
And Andrew, I’m not sure why the site didn’t load for you but it should be up now and live. Let me know if you still have trouble.
Andrew
Thanks for chiming in, Mate. Congrats on your launch.
Hey Mark,
GREAT comments.
About the link plugin:
We were VERY conscious of this when making this feature. To prevent any foot print, NO two sites link to one another, and the code that exists on each person’s blog is every day wordpress code that exists on a million wordpress blogs in the blogosphere. We’re confident we’ve beaten this issue.
About the competition.
Why wouldn’t more people build 30-50 sites? That’s a good question. If more people were ready to work hard and commit their time to the program they would but sadly, with ANY program… not just mine, the reality is that alot of people won’t take it to that degree. If you DO take it to that degree you’ll be in an extremely advantageous position.
Truthfully you don’t NEED to build 50 sites to make great money with the system. If you actually had 5 sites that you’d put right through the system, taken all the way to maturity, you’d have yourself a very decent income.
I hope this helps!
Andrew
Hi Mark. I have a couple of concerns that you maybe able to ‘enlighten’ me on.
Regarding the automatic link-building aspect of PnP: I have a concern that Google would be able to ‘see’ what’s going on here with the sharing the link-love amongst the PnP community.
Are there any concerns with Google when using this type of automatic link-building system?
And my biggest concern is the competition within the PnP community. I know Andrew addressed this in a video, (http://www.plugandplaynichecash.com/videos/4.html) but still the doubts linger …
Andrew figures each member would only build 1-3 sites and at most, maybe 5-10.
Why?
If it’s a complete PlugnPlay, why not ramp it up to 30, 50, or 100 sites if all the hard work is already done for you?
Even by limiting access to 500 users, there are only 150 product topics. If each topic has 3-5 different keywords to target (totaling 600 keywords), why wouldn’t someone ‘build out’ their site to incorporate ALL the keywords provided for it? Again, if all the supporting material is provided, why stop at just a couple of the targeted keywords and not use them all? I don’t understand.
In the video, Andrew also talks about ‘leverage’ and working together with other PnP members. If me and another user are on the first page of Google, and she ‘outranks me’, why would she be inclined to work with me and potentially lose her dominating ranking? What’s in it for her?
Please know that I am interested in PnP and my intent is not to bash it! But I don’t quite understand and I’m hoping you can shed some light on it.
Thanks!
Mark P.
Mark P — you are asking excellent questions.
Linking: Will G detect the link scheme?
What Andrew has planned is pretty light-weight. The whole point of these keywords is that it will not take many links to win the keyword. So, there won’t be much to detect — especially compared to most other systems like SEOLinkVine and 1WayLinks. Even so, it is certainly true that Google can do anything that Google wants. So, you should make your own decision about the risk. I am personally not concerned at all, but I do not work for Google. Additionally, use of the linking stuff is optional. You can just never use that part of the program. But to be completely clear, I plan to use it.
Too much competition: 150 products, 600 keywords. 500 users. Is that too much competition?
Again, you are asking the right questions. Andrew is thinking that it will take someone 2 weeks to build a site and move to the next one. But let’s say people can do it in a week. To do 600 keywords at one site per week would take 12 years. Even if someone did one site per day (impossible), it would take almost 2 years. And if people go too fast, they will do a crappy job and they will not really be much competition.
I have a ton of automation in my business, and I cannot imagine building 500 sites in any quick fashion.
I am always amazed at how people give up in internet marketing. Very unfortunately, many people will stop after building 1 or 2 sites. Sometimes people buy products and never log in. There is 1 story I know about an IM product where the vendor shipped 1000 CDs. They were all bad due to a manufacturing error. They only got 12 support tickets (or some crazy number like that). 988 people never looked at the CD.
Now, I don’t know what will happen with PnP. But I am not at all worried about the competition issue. Your question is great, but my experience tells me that this is not an issue.
Andrew is doing the exactly right thing here, by the way. He actually cannot know what will happen with regard to who will build what sites. He has been very clear on that and on the number of copies. I applaud him for that. Now you have to decide what you think about the competition issue. And like Andrew, I cannot (will not) guarantee you that competition will not be an issue in some cases.
Again, smart questions.
Regards,
Mark
First off Mark — thank you for such a rapid reply! Thorough too. Thanks.
You addressed my concerns but I would like to revisit one of them, namely, using more than one keyword per site.
In the example Andrew provided, I believe he used 4 keywords on one site (Venapro). And he provides an example that the site’s ranking for more than one keyword. So he seems to be incorporating more than one keyword to a site.
So yes, you could build a separate site for EACH keyword and that would require producing 600 sites. (Which nobody would do!) But wouldn’t it be a smart approach to build one site per product and use all the provided keywords for that product site? Or would you get more bang-for-your-buck by creating a site that’s focused on just one keyword?
I hear you when you say that most IMers won’t do a durn thing with Andrew’s material. I’ve been guilty buying stuff and never using it myself! The potential competition numbers naturally weed themselves out.
But for those that DO hit the ground running with this thing, would you recommend including all the available product keyword data for one site and ‘bulking it up’ or creating multiple super-thin sites around the product?
Thanks again for your insight Mark.
Hey Mark,
Sorry I realized I was talking to more than 1 “Mark” – my comment was a reply to you 🙂
To clarify:
Building a site around one “product” = smart.
Building a site around one “keyword” = I don’t know either why you would or how it would practically be possible (writing a number of blog posts on one Keyword? Tough stuff) to do so.
What you said here:
“But wouldn’t it be a smart approach to build one site per product and use all the provided keywords for that product site? ”
Is exactly the strategy. That’s what we teach.
Hope this helps.
Andrew
Thanks for the clear reply.
Mark P. — you are welcome.
This is another really good question. Here is what I think — and Andrew may have another opinion.
Of course, it is possible to rank one site for multiple keywords because pages rank in google (not sites). So, you can have multiple pages rank.
A reasonable approach would be to build one site per product and have a page targeted at each keyword. I would have a “main keyword” in mind that I focused on first (don’t want to divide your attention too much).
Then you could come back later and add sites to get the other good keywords that you are missing or did not rank for.
Still another approach would be to build a set of sites (one per keyword) on related products and interlink them spoke and hub style.
I personally plan to test several approaches, starting with multiple keywords per site (one per page).
Regards,
Mark
I use xsitepro to build my sites can I use that format or is wordpres the format of choice here?
Bob – PLR content is text — so that will work anywhere. The templates are HTML, so that should work as well, although there are not XSITEPRO specific tags in the HTML as far as I know. Should not be an issue for you. However, I am not an XSITEPRO user, so I cannot test it for you. HTH, Mark
PlugNPlay looks fantastic. And I’m a total IM-sales pitch cynic. A couple of questions
1. AFFILIATE NETWORK APPROVAL. I’m based in China and as such have problems getting approval from certain affilite networks. Google adsense for example says it normally takes up to 6 months to get approval if your site is from China, India and other certain territories and currently I believe the Ebay Partner Network is not open to those from certain countries in Asia. So…the question is, for the products being sold as part of PlugNPlay, do you have to obtain affiliate partner approval separately, or is approval given as part of the package?
2 VIDEO TUTORIALS. Are they downloadable? I don’t access the net regularly so it would be great to view direclty from my computer. Or at least PDF transcripts?
Thanks so much…I did send these queries to Andrew’s support desk but haven’t had the replies yet and since you have a 500 max capacity I want to make sure i’m in there!!!
I just received a reply from the helpdesk….
1. AFFILITATE NETWORK APPROVAL: loads of affiliates to pick from so if one of them has harsher approval terms, you can always find another
2. VIDEO TUTORIALS. Not downloadable, but the pdfs are pretty thorough.
Really glad you got a reply from Andrew. Your comment got sent to SPAM. Sorry I did not catch it sooner.
mark,
Just finished using your Directory for submission aftwer 5 days work and I’m done. What a great resource, but to be honest, I’m paying next time!!! I wanted to say thank you and then I found THIS page too. More and more content, thanks for it all
JB
You are welcome. That list of directories is about to be updated. So watch for that next month. Glad you are enjoying the content.
Hey Mark,
I purchased the Plug and Play Niches Cash System. What I have found out is, every product(150) that Andrew have have the strong potential of you making the front page and possibly the coveted #1 position. If you do not mind the cost and willing to commit to the system, you can have success. The products, keywords, content and review of each product, I believe is worth the cost.
Mark;
I would like to ask you on additional investment needed to make it work (for instance an article spinner to avoid duplicate content). So far I have build blogs on wordpress but not html format; ¿is there a tutorial on how to do it?
Thanks
Hey Maria;
I would look at it like this. When you first start, you don’t need anything but hosting ($10/month) and a few domains ($10 each).
After you start making money with a site (or with a few sites), outsourcing and investing in tools will allow you to grow your “empire” faster.
You don’t need any of these things to get started.
But, Tools/people that I use include
Article submission tool
Link directory submission tool
Keyword research tool
A blog network subscription
An automated RSS/SB tool
A Firepow subscription
A writer VA
A site builder VA
A site promotion VA
A blog graphics VA
etc,
Hope that helps.
I’ve been a bit hesitant for the same reasons which Mark P mentioned in the comments above. The scenario seems to be more clearer now. Hwever the doubt still remains…whether it is too late to join now?
Well, there are a few copies remaining as far as I know…
I understand your concerns. My goal here is specifically NOT to hard sell this. I am trying to make sure that I provide a fair view of the product, so I don’t want to try and “convince you”.
However, I do want to help. Is there a question on your mind that has not been answered well?
For the record, being careful about how you spend your money is a great business trait. So I applaud you for asking questions.
Thanks!
Mark
I bought PlugNPlay. I agree with what Bryan above says. I haven’t checked every keyword but the ones I did look good, and there’s a wide range of products and revenue opportunities (from CPA, Amazon etc). Just to add that the support service is great. I have seen competition already obviously from other members, but there’s competition in every decent niche so I don’t worry about that at all.
But as Bryan says, you have to put the work in. It’s not a magic bullet and it doesn’t promise to be. I see it as a quickstart: you save time on the niche research part and site launch.
The guide is well written too. I like its simplicity: it just focuses on the key things you need to know and skips all the fluff. Sometimes the meatier (and far more expensive) courses are worse because you have too much info and get stuck in a mind-swarm. This stripped-down, no-nonsense action plan works so much better for me. Sorry if I’ve written this too late and they are sold out.
Mark, this is a test to see if I can leave a comment now.
I just wanted to give a kudos shout out or two thumbs up to you, because this post is full of great information, as many of your others are. You present the most awesome, not to mention realistic reviews on IM products, and so much so that I purchased this latest tool ‘Keyword Snatcher,’ and I am looking forward to trying it out. Besides, I know that if I have any questions, I can contact you, because you have been a great coach and mentor to me, as I am sure you have for multitudes of others.
Thanks again, LaVonne
Thanks LaVonne — I appreciate the kind words.