Is it possible to build a profitable virtual real estate on the internet? It sure is — and on this episode, I discuss this business model and how to generate money using it. We also talk about the silly FaceApp scare and decide if we should worry. All this and more on the Late Night Internet Marketing podcast.
The idea of virtual real estate is simply this: there is search traffic out there for valuable stuff.
You create a website that you can get in front of valuable traffic but instead of making affiliate sales with that traffic, you rent that traffic or the result of that traffic (which is usually leads) to someone that needs those leads.
Do keyword research to analyze the types of content that people usually search for when they search for something and build a website out of that. Once you have a great website with all that traffic, include an opt in to monetize the website.
If you have a site for people looking for a lawyer in a certain place, for example, you can include a form for people to fill out and sell these leads to a local law firm. Revenue can be lucrative as costs depend on lifetime value.
The other thing you can do is simply make a website and rent it out. You create everything in that website – banners ads, opts-ins and all, and charge a lawyer $1,500/month for an advertising fee. For it to gather more organic traffic, you can create generic YouTube videos, Instagram content or Facebook ads and have calls to action pointing back to that website. You can generate Facebook content and point that back to the website. What’s interesting about this operation is that it allows you to take advantage of local search engine optimization opportunities.
The third virtual real estate play is a little more complicated. Taking our example, you can create a directory of local lawyers on your website and you can have firms pay to be featured or to advertise. You can have multiple streams of income from different clients on the website, in conjunction with selling the leads.
Links Mentioned In This Episode
- The Late Night Internet Marketing Community on Facebook
- Subscribe in iTunes, Google Play, Stitcher or Spotify
Help Me Help You Succeed Online
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter or in the Late Night Internet Marketing Private Facebook Group
Tell Me What You Think
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review on iTunes (link).
Get The Episode Transcript
Interested in the transcript of this episode when it's ready? Transcripts are available to all of my subscribers. You can find them along with all the other episode transcripts and special bonus content in the Late Night Internet Marketing Podcast Vault (sounds mysterious, doesn't it?)