Back in 2012, I was excited about LiveFyre. It was a third-party commenting system that promised to revolutionize how blog readers interacted with content. I installed it, loved it, and wrote a glowing review. Fast forward to today, and LiveFyre no longer exists. It was acquired by Adobe in 2016, folded into the Adobe Experience Manager platform, and eventually discontinued as a standalone product.
The story of LiveFyre is a good reminder that the tools we use in online marketing come and go, but the underlying need they served remains constant: how do you build engagement and community on your content?
What LiveFyre Was
LiveFyre was a real-time commenting platform for websites. It replaced the default WordPress comment system with something more dynamic, featuring live-updating comments, social media login integration, and the ability for readers to share their comments directly to their social networks. The “cool factor” was significant at the time.
What I liked most about LiveFyre in 2012 was that comments remained in your WordPress database (unlike Facebook comments, which stayed on Facebook). It also had excellent social media integration and genuinely impressive customer support. I reported a minor bug and received a detailed response within three minutes, including CSS fixes for my theme that I had not even asked for.
LiveFyre competed with Disqus and IntenseDebate, two other third-party commenting platforms that were popular at the time.
What Happened to LiveFyre
Adobe acquired LiveFyre in 2016 for its social content aggregation and engagement features. The technology was absorbed into Adobe Experience Manager's “Livefyre Apps” suite, targeting enterprise customers. Over time, Adobe deprecated the standalone product, and it is no longer available for individual bloggers or small website owners.
Blog Commenting and Engagement in 2026
The blog commenting landscape looks very different today. Here are your current options:
- Native WordPress Comments — For most bloggers, the built-in WordPress commenting system is perfectly adequate, especially when paired with the Akismet anti-spam plugin. It is simple, reliable, and keeps your data entirely in your control.
- Disqus — Still the most popular third-party commenting system. Disqus adds social features and moderation tools, but comes with ads on the free plan and has been criticized for privacy concerns and page speed impact.
- Community Platforms — Many content creators have moved their community engagement off their blogs entirely and onto platforms like Circle, Discord, Slack communities, or private Facebook groups. This gives you more control over the conversation and builds a stronger sense of community.
- Newsletter-Based Engagement — Platforms like Substack, Beehiiv, and Kit (formerly ConvertKit) enable comments and discussions directly within email newsletters, shifting engagement from the blog to the inbox.
My Recommendation
For most bloggers, I recommend sticking with native WordPress comments and focusing your community-building efforts on email and a platform like Circle or a private community group. The era of third-party comment widgets adding significant value to a blog is largely over. What matters now is building genuine relationships with your audience, wherever they prefer to engage.
The lesson from LiveFyre's rise and fall: never build your engagement strategy entirely on a third-party tool you do not control. Own your audience, own your data, and use tools that keep you in the driver's seat.
Hey Mark, Jordan from livefyre here. Thanks very much for the writeup, and as I know you’ve heard from our community team already, we’re excited to have you in the community! Don’t hesitate to reach out if you have any questions, feedback, or feature requests!
@jkretchlivefyre Hey Jordan. Thanks for the comment and the great support. Looking forward to playing with this very cool tool.
Looking forward to seeing how this works. In general I find livefyre, discus, and their competitors very clumsy and in the way of blog commenting, but I can also see some potentially great advantages. We’ll travel forward hopefully.
BTW, I left a comment in your last post on 2012 goals and it hasn’t appeared. Still in the approval queue, or the spam folder, or?
BTW II. Heartfelt thanks for the links at the bottom of the comment area to next and lat posts. Years ago I had many of my sites modified to do this, shame on me, and on 90% of the rest of us bloggers out there who don’t do this.
Once you get people on your blog you’d love them to read more of your stuff, so why on earth make them go all the way back to the top of an article, or even back to the main menu to get them to see what you just wrote?
Way too many themes are designed by great graphics artists and programmer geeks who don’t actually do much blog reading.
You know why paper books are real popular even in this electronic age? You only have to do a simple page flip to see what’s next 😉
@DaveStarr21 I do understand what you mean about the way these tools don’t always feel exactly like blog commenting — but that is what I like about LiveFyre. I think it is the best of the bunch in that regard. We’ll see how it goes.
I will go look for your comment on goals. I think that you may have left it in Facebook right at the time that I was making the change….it may have fallen into the bit bucket.
Glad you like the links. I am trying to “simplify” this theme. I have collected way too much distracting junk over the years.
LOL — I have 5 ereaders in my house and we still have paper books too….
Thanks for the comment!
Mark
@DaveStarr21 Found your missing comment Dave — posted it back (along with a reply).
I can’t begin to tell you happy I am, Mark, that you are enjoying livefyre as much as I am! They are so ON TOP OF THINGS and their support is SECOND TO NONE!
@Cliff Ravenscraftlivefyre Yep — really cool. In fact, I am still giving them feedback about my install even today. They are very interested in improving the new user experience. Really cool to work with them. Thanks again for the recommendation.
@Cliff Ravenscraftlivefyre I don’t know, man. As big as Podcast Answer Man is getting, maybe you should sponsor them. LOL
I can see it now….LiveFyre Commenting is made possible by The Podcast Answer Man. Now that would be cool.
Or how about this one — LiveFyre — A proud member of the GSPN family.
We can dream, right?
@masonworldlivefyre Heck Yeah we can dream!
You bet. I’m officially making it my GOAL to have @livefyre as a sponsor for Podcast Answer Man. If that doesn’t tell you how much I love what they are doing, I don’t know what would. 🙂
@Cliff Ravenscraft@livefyre We love you too, Cliff 🙂 We’ll be reaching out to users soon about some initiatives we’ve got up our sleeve and we’d love for you to be involved. Keep an eye on your e-mail moving forward!
@JMattHicks@livefyre Thanks. I’ve got a name and email address of someone there, on the inside, that I’ll be reaching out to. I’m not the sit and wait for them to come to me type of guy. I’ll be in touch. 😉
Got Livefyre on my site too……solid platform. But I can’t find a way to make my comments “moderatable”. Maybe I’m missing something?
@Ryan Oakley Go to http://www.livefyre.com/profile and look at “Blogs I Moderate.” Click on your blog and you’ll find settings there. Beyond that. Don’t be afraid to email support@livefyre or livefyre and you will see just how amazing and responsive they are!
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Thank you, Mark, for your review of Livefyre. It’s a great platform. I will definitely use it instead of Disqus. I guess it’s much more convenient.
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