I am sure that many of you have New Year's resolutions about your business. I know that I do. The New Year is a great time to set new goals for your business and get some perspective on the coming months.
New Year's Resolutions can be tricky. Here today, but forgotten in February.
To make matters worse, the thing that I have noticed is that Internet Marketing can be a lot like weight loss.
Here is what I mean.
The Wrong Focus
In weight loss, people tend to set unrealistic goals that focus on the wrong thing. For example, people might set the goal of “lose 50 pounds by summer.” The problem with that goal is that it is too aggressive and does not focus on the important stuff — eat better and exercise more.
In Internet Marketing, I hear people focused on goals like “make $3000/month by summer”. This goal has the same problem. Instead of focusing on making money, try focusing on helping more people, or serving more customers, or whatever is appropriate for your business.
Of course, the other problem with the “make $3000/month by summer” goal is that it may not be realistic for your situation. It can take a while to build stable streams of internet income. That simple fact leads to the second problem.
The Quick Fix
The other thing I see in weight loss is people going for the quick (easy fix). People want a pill that will cause them to lose weight without dieting or exercise.
Here is a tip — if you want to lose weight, eat less and move more.
The same thing applies to your Internet Marketing business. Want to make more money? Add more value to your customers over a sustained time period. Ignore all of the “quick fixes” out there. There is no software that you can buy or program you can follow that will lead to instant riches.
Another tip — if it sounds too good to be true, it usually is.
Your 2011 Resolution.
So here is the bottom line. Set some business resolutions for 2011, but make sure that they focus on adding value to the internet and your customers. Make sure they address things like sustained effort and consistency.
Do that and you will like the results when it comes time to plan for 2012.