I hope you survived Halloween. I simply cannot believe it is November. Where did the year go?
Over the last couple of days, I have been on a posting rampage about the importance of lists in Internet marketing. Yesterday, I told you about how you could build your list buy giving stuff away. This works well, but fills your list with “freebie seekers.” Wouldn't it be better to have a list full of people who had already trusted you enough to give you money?
The Magic of $7 Secrets
What seems like a long time ago (2007), I remember hearing about Jonathan Leger's magical $7 Secrets report (complete with scripts). There was a lot of buzz about it at the time. But back then, I had never worked with Jon Leger, so I was not sure if I could trust him. After all, I did not know him at all. I sort of forgot all about $7 Secrets.
Since that time, I have come to know Jon as a trustworthy Internet Marketer (and a really smart guy). I read his blog, exchange email with him, interact with him on forums, purchase many of his products, etc. I've even recommended some of his stuff (like IAW Pro) to my readers. Bottom line, Jon is a good guy who works very hard and has lots of good ideas.
I was reminded about $7 Secrets when my friend, Internet Marketing Coach Josh Spaulding, told me he was writing some $7 reports. That got me interested in Leger's 7$ secrets again. (Note that since then, Jon sold the product to Don, who is doing a great job supporting it).
What is Seven Dollar Secrets?
Simply put, the $7 secrets approach takes a high value item (a small eBook) and offers it for sale at a price that is way below the percieved value. $7 is typically used as a sales price because it is widely reported that prices that end in “7” convert better on the internet.
The key piece of the $7 secrets approach is the viral marketing part. The $7 script that comes with the $7 secrets report is set up so that people can make money selling the report that they just purchased — and they can do it instantly. By simply adding their paypal address to the URL for the product, new affiliates can instantly make 100% commission on sales.
The checkout part of the script even has a “tell a friend” area where people can make commissions as they complete their purchase by sending a promotional email directly to their friends. Pretty slick.
The $7 script also allows you to make money on the back end of your sale by supporting “One Time Offers” for higher priced products.
So Why Offer 100% Commission?
If you are selling an eBook with the $7 Script, you are doing it because you are wanting to collect emails. The script is set up to collect emails once the purchase has been made. You don't care about the $7 — you want the email. So, if someone is willing to promote your report to their list, you will happily trade them the $7 commission for a chance to get the prospect email. It is as simple as that.
Affiliates love it because it is usually easy for someone to decide to spend $7, especially if the content is great.
My $7 Report
The best value that I have seen lately for $7 comes from Josh Spaulding. He recently released his New Age Email Marketing report under the $7 Secrets script. You can go check it out to see what a great $7 Secrets promotion looks like.
My $7 report will be coming out on Tuesday, so stay tuned. In the mean time, I recommend that you seriously consider getting yourself a copy of $7 Secrets (complete with the script) for $7 and writing your own eBook.