Do you need a website content audit? As every blogger knows, once you’ve been blogging for a while, you start to accumulate a ton of content. The problem is, some of that content can get stale (or worse, broken). Doing a site content audit can really benefit your readers and might make Google happy at the same time. In this episode, I respond to listener Chris, who tweeted to ask about site audits. I also reveal my secret project over at LateNightAffiliate.com.
Here are the highlights of the things I have shared in this episode:
- Things that I have been working on including helping a friend start his own website (com) about his life as a pharmacist and lending my wife a hand with her blog, ballcapmom.com – two things which translates to my project: the Late Night Affiliate. This is a course I am creating for beginners on affiliate marketing which includes a step-by-step guide for people to follow where, at the end of the course, they will have a properly constructed blog in a niche that I helped them select, a content plan to follow, a traffic strategy and other tactics.
- Late Night Listener Feedback: Sharing a message from one of our listeners, Chris.
- My high level recommendations to anyone looking at auditing their content:
- Audit all the broken links in your sites. You can use an external broken link checker such as Integrity or Link Sleuth and use a broken link checking plug in.
- Double check your internal linking structure to make sure you do not have duplicate content.
- Go back and make sure that every piece of essential content in your website has a green light from the Yoast SEO plug in and that those key words are targeted appropriately.
- Make sure that all of the pages of your essential content are at least 1000 words long.
- Get your site into Google Search Console as it will tell you the things which are wrong in your site in terms of SEO, thin content, spams, etc.
- Off page, consider looking at a tool such as Ahrefs to generate a list of untrustworthy links pointing to your site which you can submit to Google for you to disavow.
- Look at your site’s speed as it contributes to reader experience. If your site is slow, your audience would hit the back button even before the site finishes loading. You can use plugins such as WP Super Cache, W3 Total Cache or use a service called CloudFlare.
Want more Late Night Internet Marketing?
Links Mentioned In The Show
- Integrity for Mac (App Store)
- Xenu Link Sleuth for PC (never used this one)
- Yoast SEO Plugin for WordPress
- All-In-One SEO Plugin for WordPress
- Brady’s Helpful Pharmacist Blog
- Paula’s Ball Cap Mom blog
- aHrefs.com (for checking backlinks)
- Disavowing links (a good article)
- W3 Total Cache plugin for WordPress
- WP Super Cache plugin for WordPress
- Cloudflare (for speeding up your site)
- Hamilton (on iTunes)
- The bio that Hamilton (the musical) is based upon
- Late Night Affiliate prelaunch
As I mentioned, here is a super cool video of Lin-Manuel Miranda performing a poem that later became the opening number for the musical Hamilton. This is one of my all time favorite youtube videos ever.
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Episode 102 – Site Content Audit Transcript
Greetings from Dallas, Texas. The weather is starting to warm up here a little bit, although I can tell you we have had an incredibly wet and mild array of weather here in the last couple of months. So much rain, in fact, that the Spring baseball season is still going on here in my neck of the woods and we are just starting the tournament that finishes the season for my son who plays in U9 (under 9) little league.
For those of you that can’t map that age, basically it’s the beginning of kid pitch, the kids actually pitch the ball at the 9-year-old level here in Texas. If they throw too many balls, instead of giving a walk the coach comes in and throws a couple more pitches to the batter to try to get them out or hit. There aren’t really any walks in this league, you either strike out or you get a hit. It will be next year in U10 where we actually get to have walks. My son is a pitcher, he’s a really good pitcher in my opinion, and he’s an excellent second baseman. I really enjoy that. He plays with all of his friends. Little shout out to the U9 Cardinals, you guys know who you are. We’re going to hopefully win this tournament this week and come away with a trophy. I’ll let you know how that goes next week, and specifically how my son Zachary does. Hopefully he’ll do really great.
It’s really good to be back on the mic and talking to you here. I’ve been working on several things away from the microphone and that has put a little damper on my ability to get podcasts out the door. I’ve gotten a lot of feedback and a lot of encouragement. Thank you guys so much. You know who you are, you encouragers out there who contact me and basically say, “Where is the podcast?” I love it when that happens.
You should always feel free to tweet me @Masonworld with your feedback, concerns, or questions. I love when I get those. I especially love when I get show topic ideas or complaints that there aren’t enough shows. That’s a really helpful thing and I do appreciate that.
So here we are. I’ve really been working on three things that I think you’ll find interesting. One thing I’ve been working on forms the basis of what I mentioned earlier, this super secret announcement.