I was cruising around Dallas listening to Darren Rowse from ProBlogger.com the other day and I just had to share something that I heard from him. It's about how to use and present Top 10 lists in affiliate marketing and works really well with Amazon sites. I hope you can use this idea in your affiliate marketing online.
Video: Top 10 lists in affiliate marketing
As usual, you can also watch this video on YouTube.
I wanted to take this opportunity to share with you a tip that I learned from one of the most professional bloggers in the blogging space, Darren Rowse over at Problogger.com.
Darren has done a lot of affiliate marketing, and in case you’re not aware of it Darren owns one of the most popular photography websites on the internet in addition to the work that he does over at Problogger.com. That photography website is called DPReview.com (Digital Photography Review). It’s an awesome site and if you’re a photographer you certainly know about it, and if you don’t you should definitely check it out.
One of Darren’s tips that he uses over at Problogger is to create top 10 lists of products that he has affiliate links for. Particularly as an Amazon affiliate, what Darren has done in the past is gone and looked at his affiliate stats and used those to say “these are the top 10 products in a category that my readers are buying.” Maybe it’s the top 10 books that his readers are buying, or the top 10 cameras that his readers are buying.
It’s an interesting cut on top 10 lists and in general this is a great affiliate marketing technique. 1) It’s completely transparent. He’s telling people that the data is coming from his affiliate sales, making it completely obvious that he’s an affiliate for Amazon. 2) It’s useful information that his buyers really probably want to know. People generally want to know what other people are doing.
Now, if you’re saying, “Hey, wait a minute, I don’t really have enough sales on Amazon yet to do this,” you can just go to the category and sort by top sellers and report it that way and say, “These are the top selling products on Amazon and of these 10 I really like this one for this reason.” Once again, the important thing is just to be completely transparent. That’s something that Darren also stresses when he talks about this technique.
I think that’s something that you can use in your affiliate marketing activities right now. It’s a really great idea and it’s something that I picked up over at Problogger.com.