One of the things that I know from working in the offline world is that contact with your customer is really important. You have to understand what the customer wants (and what they need). You also need to understand what your customer thinks about how you are meeting those wants and needs. Many time, when customers are unhappy, you just don't hear from them at all. They vote with their feet.
Blogging is like that. You need to know what your readers value, and what you can do to meet their needs. That can be tough. This blog has over 600 subscribers, and hundreds (some days more than a thousand) unique visitors per day. Thousands of pages views each day. Understanding what all those people are thinking can be tough.
Consider An On-Line Survey
I know that one way to attack this is through the use of online surveys. With an online survey you can get anonymous candid feedback from readers, taking just a few minutes of their time. This is a perfect match for blogging, because readers are already online. They are usually just one click away from taking the survey.
Look for an on-line survey from MasonWorld.com in the coming weeks. I am planning on using Zoomerang. They have a very cool free basic service that looks like it will do everything that I need (and more). They also offer a pro service that adds charting and email integration, along with some other features that look nifty.
I plan on asking questions about posting frequency, content, post length, and other stuff. Do you have any suggestions regarding what I should ask my readers? Drop me a comment below.