I am a little behind on my commitment to blog all week about Firepow, but don't worry.  I will get all of the information out there and answer all of your questions — even if it stretches into the weekend.

To be completely honest with you, the first time that I saw Firepow, I wondered what in the world could be worth $100/month or more a month.  I had a hard time getting throught the long sales letter.  And, I don't like to buy software with recurring cost, and I really don't like to spend $100/month.   So my initial reaction was “Yikes.”

Just to be clear, at the time of this writing, Firepow costs $147/month for the Premium membership and $117/month for the basic membership.  I have arranged a Firepow discount with Andrew for my readers that saves you $25/month.  So, when I say “$100/month or more, know the cost depends on the discount and what offer you pick.

Whether or not Firepow is worth the cost is a personal question. Anyone who tells you differently is just trying to sell you something.  It's all about return on investment (ROI).  If you invest $100/month in Firepow, will you get back more than $100 in savings or profit?   It really is that simple.  Don't be confused by all of the other crap out there.  You should only buy Firepow if you think it will make you money (good ROI).

In order to understand the ROI, you need to first understand what Firepow is.

From my point of view, Firepow is a tool targeted at people that want to create and manage “lots” of niche websites.  Whether “lots” is 5 or 50 or 500 is a question we will explore later.  It is certainly possible to make use of Firepow on a single authority site, but my feeling is that the best use of Firepow is across multiple niche blogs.

To make Firepow worth the money, you need to create 5 blogs that make at least $20 a month.  Or, ten blogs that make $10/month.  Or, 20 blogs that make $5/month.  You get the idea.  The cool thing is that creating 20 blogs with Firepow that actually get traffic looks amazingly easy.

Firepow Is Three Things (at Least)

From my point of view, Firepow is web-based software for creating and managing blogs, creating content, and promoting those blogs.

  • Creating and managing blogs: The first thing that you do when you log into Firepow is create a blog.  Firepow is based on WordPress.   Enter some key information (URL, FTP information, Blog title, and some keywords), pick a theme, pick some plugins, and click “create”.  A new blog is created instantly.  It takes me hours to set up a blog, download the software for themes and plugins and get everything up and running (including AdSense) for a new blog.   Firepow does this in 5 minutes (or less).  This is the ultimate in “one click setup” because it includes far more than just the initial install of WordPress.  There are tons of plugins (some unique to Firepow) and lots of cool options.  But suffice it to say that you can get a fully featured blog up and running in minutes.
  • Creating content: One of the critical items that a new blog owner faces is getting some initial content out there.  For this problem, Firepow offers several unique and creative solutions.  You can “automatically” republish content from Article Directories, you can get content from RSS, and you can create your own blog posts using “cut and paste tools” from various sources.  Pretty slick.  You can create your posts right in the Firepow interface without ever logging into WordPress.”
  • Promotion: Ranking in the search engines is the key to organic traffic, and backlinks are a key to ranking.  The Firepow premium network includes access to the Firepow “blog network.”  I will be covering this in a future post, but know for now that this provides backlinks in a way that is “similar” to article marketing (but you have much more control over the content and links).  You can also automatically promote your blogs via RSS and social networks.  This all looks really powerful to me.

There are some other really cool features like task plans that help you organize and manage your blogs and an amazing support forum.   More on those things in a later post.

The Bottom Line On Firepow

So, that is my personal opinion on what Firepow is.  To summarize, Firepow is software that allows you to rapidly create, manage, populate and promote niche WordPress blogs.

Over the next few days I will be getting more into what Firepow can do and why I think it is cool.

What are your questions about Firepow?  Let's make sure that we get all of them answered.

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