Some people find the perfect keywords, they craft exquisite articles, then they dump a resource box on it and try to get it to rank… hang on, we're not writing these articles for fun you know! The whole purpose of writing these articles is to get people through to your site, and you can't do that with a half baked resource box, that is what makes people click through to your site (or not!).
Your resource box needs to give the person reading a clear, compelling and above all relevant reason to click through. By relevant I mean don't have an article on acne and try to get them to click through for weight loss information, or don't talk about the benefits of autoresponders then try to get them to download a free report on Google Adwords, the messages need to match.
You don't need to craft the perfect resource box though, because as you go along you can test your resource boxes on EzineArticles.com as it tells you the visits and click throughs. So you can try out different messages and see which ones get the highest click through rate then use that one as your standard one!
I have seen some really bad resource boxes, the worst are the ones where people introduce themselves, tell everyone a bit about them, then give them a link to visit their main site… You have to think about it from their point of view, sure you may get some people clicking through that link, but you need to give people a reason to visit your site, and you need to tell people what to do so they actually do it. Think about if you would click through if you saw that resource box.
It can be any reason to visit your site, more articles on that topic, a free report, a special offer, a piece of news in that niche, whatever, as long as it draws people in. So you might use:
‘If you really want to cure the misery of acne then visit our blog where we bust open the secrets on one of the top acne products on the market today – click here to read more'
OR
‘We discovered 3 common household items you can use to cure your acne in just 3 days, click here now to get your free report'
They are not great but you can build on them every time you write an article to polish them, just don't make your resource box boring if you want people to click through!
You also need to consider putting in links with good anchor text so you can get some SEO benefit from your articles, to do that you can work a second link into your resource box early on which goes to a page on your site you want to get ranked, hopefully people will then keep reading past that link and click the one you tell them to at the end. So if you wanted to get some links for a page you thought could rank on the term ‘natural acne cure' then you might have it like this:
‘If you really want to discover a natural acne cure then visit our blog where we bust open the secrets on one of the top natural acne products on the market today – click here to read more‘
Then you get two benefits, click throughs and backlinks!
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Previous Articles in this series include…..
- What You Can Promote Using Article Marketing
- How To Write a Strong Quality Article for Article Marketing
- Common Problems Encountered In Article Marketing
- Where to Submit Article for Article Marketing
- Two Types of Articles You Can Use in Article Marketing
- Getting Free Search Engine Traffic From Article Marketing – The Research Phase
- Getting Free Search Engine Traffic From Article Marketing – The Construction Phase
- Getting Free Search Engine Traffic From Article Marketing – Building Backlinks Phase
