Mark Mason | Late Night Internet Marketing Podcast with Mark Mason

Don’t Quit Too Soon: The Power of Pushing Through “The Dip (Seth Godin)” When Building Your Online Business [LNIM246]

by Mark Mason | Feb 13, 2023 | Podcast

Hey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when...

Landing Page Tips: Ten Things You Must Do If You Want To Convert Visitors [LNIM245]

by Mark Mason | Feb 6, 2023 | Podcast

On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on...

Why Your Website Needs Policy Pages and How To Create Them [LNIM244]

by Mark Mason | Jan 30, 2023 | Podcast

In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing...

KPI: The Secret To Achieving Your 2023 Goals [LNIM243]

by Mark Mason | Jan 23, 2023 | Podcast

Today, we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people....

Will Artificial Intelligence Destroy The Content Industry [LNIM237]

by Mark Mason | Sep 12, 2022 | Podcast

Is Artificial Intelligence taking over the content industry? Actually, AI created that title for this podcast. I wanted to break down this question of AI and try to understand the future of AI. We've been talking about AI in terms of SEO for a long time and I think...