Anatomy Of A Sales Letter

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber's free mentoring course over at...

More Power Than McDonalds

I am always amazed that no matter where I go in the world, I run across McDonald's.  I'll never forget the first time that I was walking down the street in Tokyo and saw my first foreign McDonald's.  I had a bowl of McNoodles that day — it was 15 years ago. This...

Raining in Tokyo

I'm writing this in the United Airlines Red Carpet lounge in Narita airport near Tokyo.  It's 2AM Dallas time, but it is the middle of the day here in Japan.  I am waiting on my connection to another Asian country.  That will be my third airplane today and I have a...
Best Article Directory List

Best Article Directory List

In the past few months, I have written about the value of article marketing.  One of the questions that always comes up is “what article directories should I submit to.”  As you know, I follow the article marketing strategy outlined in Article Marketing...

Is Garry Conn An Internet Marketing Whore?

A few days ago, Garry Conn lost his mind and pulled all the ads from his blog. I am not sure what he was thinking, but apparently he got some survey feedback that led him to think that his readers would be better served without the ads. Never forget what Mark Twain...