by Mark Mason | Dec 7, 2017 | Podcast
Hook We keep score in every sport, every class, and every stock portfolio. But what is your score for life? If you have been so focused on your business that your health, marriage, or personal growth has taken a hit, you need to know that before you set another goal....
by Mark Mason | Nov 22, 2017 | Podcast
Hook Brady Cole had zero technical skills and a full-time pharmacy job. He started a blog about helping consumers with pharmacy questions, and it turned into paid writing gigs for a major publication. His story proves that regular people with domain expertise can...
by Mark Mason | Nov 15, 2017 | Podcast
Hook You have an email list. Now what? In the final installment of this three-part email marketing series, I deliver more than a dozen tips you can implement today to transform how you write, send, and optimize your emails. These are the practical,...
by Mark Mason | Oct 19, 2017 | Podcast
Hook A generic opt-in and a one-size-fits-all email sequence is leaving money on the table. In this episode, I reveal the advanced email marketing tactic that uses subscriber tagging and multiple entry points to deliver exactly the right content to each person on your...
by Mark Mason | Jul 26, 2017 | Most Popular Episodes, Podcast
Hook Your autoresponder strategy can make or break your online business. Do you have a game plan for managing your email subscribers and the content you provide them? In this first episode of a three-part series, I explain why email marketing is the fundamental that...
by Mark Mason | Jul 9, 2017 | Podcast
With dozens of SEO keyword tools on the market, how do you decide which one deserves your money and your time? In this episode, Mark compares two fundamentally different approaches to keyword research and explains why he made the switch from traditional keyword tools...