by Mark Mason | Aug 23, 2010 | Internet Marketing, SEO
As an affiliate marketer, your ability to write pre-sales copy that ranks in search engines and converts visitors into buyers can make or break your campaigns. Getting this balance right is hard — and getting it wrong is incredibly common, especially among...
by Mark Mason | Mar 30, 2010 | SEO
Link building has been a cornerstone of search engine optimization since the early days of Google. When I first wrote about building backlinks in 2010, the tactics were straightforward: submit to directories, exchange links, drop comments on blogs, and watch your...
by Mark Mason | Nov 11, 2009 | SEO
Back in 2009, I wrote that there were really only two things you needed to know about ranking in Google. Looking at that advice more than 15 years later, I am struck by how much of it still holds up, even as Google's algorithm has become dramatically more...
by Mark Mason | Jan 8, 2009 | SEO
If you want your website to rank in Google, you need to understand two fundamental categories of SEO: on-page and off-page. On-page SEO is about the content and structure of your own pages. Off-page SEO is about everything that happens outside your website that...
by Mark Mason | Oct 27, 2008 | SEO
One thing I know for sure about Google search rankings is that it is nearly impossible to know anything for sure about Google search rankings. The algorithm is a moving target. What worked last year might not work this year. What the SEO community believes today might...
by Mark Mason | Jul 7, 2008 | SEO
I have been answering the same SEO question since 2008: how do I get my website to rank in Google? The specific tactics have evolved, but the fundamentals are surprisingly durable. If you are new to search engine optimization, here is the simple framework that still...
