What is keeping you from getting started today online? Mark hears from many people who have an idea about what they want to do but have not pulled the trigger. In this episode, a listener named “Bob” (not his real name) has been waiting for more than a year to get started in the photography niche. Mark breaks down why the niche is viable, why crowded markets are not a valid excuse, and what you need to do this week to launch.
What You Will Learn in This Episode
- Why a listener with 25 years of photography experience has been stuck for over a year
- How to evaluate whether a niche is commercially viable for affiliate marketing
- The most powerful concept from Michael Hyatt's Best Year Ever course
- Tools for scheduling social media posts with Buffer and bulk upload tools
- This week's Internet Marketing Fortune Cookie and why it matters
Show Notes
Mark shares an iTunes review from a listener in Mexico and then dives into the main topic: a Facebook message from “Bob,” a photographer in California who reached out a year earlier saying he felt lost in online marketing. When Mark finally responded, Bob's situation had not changed at all.
The episode makes the case that photography is an outstanding niche for online business. It is complicated, expensive, and evergreen, with new photographers constantly entering the market. The affiliate opportunities are strong through Amazon and specialty retailers like B&H Photo. And Bob's 25 years of experience gives him expertise that most people in the niche do not have.
Mark also discusses Michael Hyatt's Best Year Ever course and the key insight that makes goals stick: knowing your why. Understanding the deep personal motivation behind each goal is the difference between following through and abandoning your plans by February.
The tech tip covers Buffer for social media scheduling, plus Bulk Buffer and Bulk Publish for uploading multiple tweets at once. Mark cautions against using these tools to spam followers. Five to ten quality tweets per day is the target.
Fortune Cookie: “The limit to your abilities is where you place it.”
What Has Changed Since This Episode
Mark recorded this in December 2015.
The photography niche has exploded online. YouTube, Instagram, and TikTok are packed with photography content. The niche is more competitive but also more commercially viable than ever, with camera gear, editing software subscriptions, Lightroom presets, and online courses all offering affiliate and product opportunities.
Getting started is even easier in 2026. WordPress remains a strong option, but platforms like Squarespace, Ghost, and even YouTube-first strategies have lowered the barrier to entry. The core advice is unchanged: start creating content and take action every day.
Resources Mentioned
- Buffer — Social media scheduling
- Bulk Buffer — Bulk tweet uploads
- LNIM Podcast
Related Episodes
Listen and Subscribe
Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.



