by Mark Mason | Jan 19, 2016 | Video, VLOG
I got an advance copy of Pat Flynn's book Will It Fly? back in early 2016, and I was so excited about it that I recorded a video review from my car on the way home from work. Plosives and all. That enthusiasm was warranted. Nearly a decade later, Will It Fly? remains...
by retta719 | Jan 17, 2016 | Internet Marketing Podcast Transcripts
This is the transcript continuation for Episode 097. Mark shares his ambitious content goals for 2016 — 250 pieces including podcasts, blog posts, videos, and newsletters — discusses his email autoresponder strategy (AWeber vs. ConvertKit), and dives into...
by retta719 | Jan 16, 2016 | Internet Marketing Podcast Transcripts
This is the transcript continuation for Episode 096 where Mark breaks down 13 marketing lessons that affiliate marketers can learn from Star Wars: The Force Awakens. Each lesson connects a specific element of the Star Wars franchise's marketing and storytelling to...
![Responding to Google Manual Site Actions for Thin Content [LNIM097]](https://www.latenightim.com/wp-content/uploads/2016/01/google-manual-site-action-seo-Dollarphotoclub_98186365-600px.jpg)
by Mark Mason | Jan 14, 2016 | Podcast
Just before Christmas 2015, Mark's Corn Sheller niche site was hit with a Google thin content penalty — the dreaded manual site action. The site dropped from page one to page six for its target keywords, wiping out the modest but consistent revenue it had been...
by Mark Mason | Jan 12, 2016 | Video, VLOG
When my friend Brady launched HelpfulPharmacist.com, he wanted to start blogging about pharmacy tips for everyday people. He came to me asking what he needed before going live. The answer is simpler than most people think. You do not need a perfect website. You need...
![Star Wars Marketing Lessons: 13 Takeaways from The Force Awakens [LNIM096]](https://www.latenightim.com/wp-content/uploads/2016/01/lightsaber_fight-small.jpeg)
by Mark Mason | Jan 7, 2016 | Podcast
Star Wars: The Force Awakens was a massive commercial and cultural success. Behind that success is a marketing machine with lessons that apply directly to affiliate marketing and online business. In this episode, Mark identifies 13 marketing lessons from the Star Wars...
![My Teens Talk About Their Internet Marketing Views [LNIMV021]](https://www.latenightim.com/wp-content/uploads/2016/01/film-reel-Dollarphotoclub_21661573-600px.jpg)
by Mark Mason | Jan 6, 2016 | Video, VLOG
What do actual teenagers think about online shopping, social media, and how they interact with brands? In this video, Mark Mason rides in the car with two of his daughters and asks them about their habits on Snapchat, Amazon, Twitter, and more. The conversation...
by Mark Mason | Dec 31, 2015 | Video, VLOG
Setting goals is the easy part. Maintaining focus on those goals through June and July when life gets busy is where most people fail. Mark Mason shares a simple but powerful lesson he learned while putting away the Christmas tree: do not store your goals the same way...
by retta719 | Dec 27, 2015 | Internet Marketing Podcast Transcripts
A listener Mark calls “Bob” wrote in over a year ago saying he felt lost in online marketing despite following Pat Flynn, Seth Godin, Gary Vaynerchuck, and Tim Ferriss. When Mark finally responded a year later, Bob's one-line reply was devastating:...
by retta719 | Dec 23, 2015 | Internet Marketing Podcast Transcripts
This is the full transcript of Mark Mason's talk at Social Media Marketing World 2015, where he spoke to a room of solopreneurs, consultants, and small business owners about turning their websites into automated sales machines. The talk covers website fundamentals,...
