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Article Spinning Ethics: Why Duplicate Content Shortcuts Always Fail

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, article spinning was a common practice in internet marketing. You would write one “seed” article, then use software to swap out words and sentences to create hundreds of variations. These variations were submitted to article directories and Web...

Article Marketing Resource Boxes: What Replaced Them

by Mark Mason | Mar 16, 2009 | article marketing

If you have been around internet marketing long enough, you remember the resource box. It was the small author bio section at the bottom of articles submitted to directories like EzineArticles, GoArticles, and ArticleBase. The resource box was your payoff for writing...

SEO Content Strategy: How to Build Backlinks That Actually Help Your Rankings

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about building backlinks to articles as the third phase of an article marketing strategy: research, write, then build links. The specific tactics I recommended, social bookmarking services, paid link networks like Linkvana and MyArticleNetwork, are...

Content Marketing SEO: How to Research Keywords and Evaluate Competition

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote an extensive guide to keyword research as part of an article marketing series. The specific tools I recommended, the external Google Keyword Tool, Yahoo Site Explorer for checking backlinks, are long gone. But keyword research remains the foundation...

Two Types of Content Marketing: SEO Content vs. Viral Content

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about two types of articles you could create for article marketing: SEO-optimized articles designed to rank in search engines for long-term traffic, and “leeching” articles designed to grab attention from existing traffic on article...

Content Distribution Channels: Where to Publish Your Content in 2026

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, the question of where to submit your articles had a straightforward answer: EzineArticles, GoArticles, and Buzzle were the top three directories, with hundreds of smaller options available. Article directories were the primary content distribution channel for...

Content Marketing Challenges: Writing About Unfamiliar Topics and Producing Content Faster

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about the two biggest complaints people had about article marketing: not knowing enough about their topic to write articles, and feeling like writing articles took too long. The article marketing context is gone, but these exact same challenges plague...

How To Write a Strong Quality Article for Content Marketing

by Mark Mason | Mar 16, 2009 | article marketing

Back in the early days of my online business, I used to overthink writing. I would stare at a blank screen convinced that every article needed to read like a magazine feature. It does not. Your content does not have to be a masterpiece. It needs to be helpful, clear,...

Interview With Garry Conn: Lessons From a Content Machine

by Mark Mason | Mar 15, 2009 | Internet Marketing

Early in my blogging journey, I wrote a post comparing my blog to Garry Conn's and openly admitted he had me beat in every measurable way. That was not false modesty. When I met Garry, I had about 25 RSS subscribers, and my wife and I accounted for five of them. Garry...

How To Get More Social Media Followers: Timeless Strategies

by Mark Mason | Mar 11, 2009 | Internet Marketing

I originally wrote this post as a tongue-in-cheek guide to getting Twitter followers back in 2009, when I had about 392 followers and zero credibility as a social media expert. I opened with a disclaimer that I was not a Twitter guru and did not even play one on TV....
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