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Article Marketing Software: A Look Back at a Defunct SEO Strategy

by Mark Mason | Apr 1, 2009 | Announcements

Editor's note (2026): Article marketing — the practice of submitting keyword-stuffed articles to online directories for backlinks — is completely dead as an SEO strategy. Google's algorithm updates eliminated article directories as a viable ranking tactic...

Google Romance: A Look Back at Google’s Best April Fools Pranks

by Mark Mason | Mar 31, 2009 | Announcements

Every year, Google rolls out April Fools pranks that range from genius to groan-worthy. Back in 2009, I wrote about one of the more memorable ones: Google Romance. The tagline was perfect: “Romance is just another search problem.” You could upload your...

SEO Competition Analysis: Why Counting Competing Pages Is the Wrong Metric

by Mark Mason | Mar 31, 2009 | Internet Marketing

Back in 2009, I noticed a persistent myth circulating in the internet marketing world: find niches with a low number of competing pages in Google, and you will rank easily. People were using the total number of search results as their primary measure of SEO...

One Week Marketing Review: Lessons From a Beginner Affiliate Marketing Course

by Mark Mason | Mar 31, 2009 | Internet Marketing

In 2009, I recommended a product called One Week Marketing by Jennifer, known online as Pot Pie Girl. It was a beginner-friendly affiliate marketing course built around Squidoo and what was then called “bum marketing,” the practice of promoting affiliate...

ClickBank Secrets: What Worked Then and What Works Now in Affiliate Marketing

by Mark Mason | Mar 23, 2009 | Products

In 2009, I promoted a product called ClickBank Cash Secrets to my email list. It was a training course for people getting started with affiliate marketing on the ClickBank platform. I went through the materials, found them solid if not groundbreaking, and shared my...

Why Copywriting Skills Still Matter More Than Any Marketing Tactic

by Mark Mason | Mar 23, 2009 | Announcements

In 2009, I tried to organize a free copywriting seminar for my readers. I had been writing about sales letters on the blog and figured a live webinar from a professional copywriter would be valuable. I even joked about trying to get Gary Halbert, the legendary direct...

Sales Letter Copywriting: Lessons From Rewriting My First Sales Page

by Mark Mason | Mar 18, 2009 | Products

One of the most humbling experiences in internet marketing is getting feedback on your first sales page. In 2009, I posted my sales letter for Niche AdSense Themes on the Warrior Forum and Digital Point Forums and asked for honest criticism. The internet delivered....

Getting Free Search Engine Traffic: Writing Content That Ranks

by Mark Mason | Mar 17, 2009 | article marketing

This post was originally part of a series on article marketing I wrote in 2009. The specific tactic of submitting articles to directories like EzineArticles is dead, killed by Google's Panda update in 2011. But the underlying question, how do you write content that...

When to Outsource Content Creation: A Guide for Solo Entrepreneurs

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about outsourcing article writing as part of an article marketing strategy. The specific context, paying someone eight dollars for a 400-word article to submit to directories, is obsolete. But the question of when to stop doing everything yourself and...

Web 2.0 Content Strategy: From Squidoo to Modern Content Platforms

by Mark Mason | Mar 16, 2009 | article marketing

In 2009, I wrote about using Web 2.0 sites as part of an article marketing strategy. The specific platforms I recommended, Squidoo, HubPages, WetPaint, and Zimbio, are either gone or completely different. But the core idea, leveraging third-party platforms with...
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