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Link Cloaking for Affiliates: Why and How to Do It the Right Way

by Mark Mason | May 26, 2008 | Blogging, Web Monitization

Link cloaking is one of those topics that has been debated in the internet marketing community since the earliest days of affiliate marketing. Some people swear by it, others think it is shady. The truth, as with most things, is that it depends entirely on how and why...

Why I Wrote a Free Internet Marketing Ebook (And What I Learned)

by Mark Mason | May 16, 2008 | Announcements, Internet Marketing

Early in my internet marketing journey, I did something that turned out to be one of the smartest moves I ever made: I wrote a free ebook. It was called “Join The Club: The Ten Things Every New Internet Marketer Should Know,” and it was born out of my own...

Article Marketing and Bum Marketing: What Worked, What Changed, and What Replaced It

by Mark Mason | May 9, 2008 | Internet Marketing

Article marketing was one of the first traffic generation strategies I learned when I got into internet marketing. It was 2008, and everyone in the online business world was talking about submitting articles to directories like EzineArticles to drive traffic and build...

Writing Your First Ebook: Lessons from a Part-Time Internet Marketer

by Mark Mason | May 8, 2008 | Miscellaneous

When I sat down to write my first ebook in 2008, I had been doing internet marketing for about six months. I was still working my day job as an engineer, and I distinctly remembered the overwhelming confusion of being brand new to online business. Terms like squeeze...

Networking for Entrepreneurs: How a Lunch Conversation Launched a Blog

by Mark Mason | May 5, 2008 | Blogging

One of the best things about learning internet marketing is the moment you realize you actually know enough to help someone else. That moment hit me over lunch with a friend back in 2008, about six months into my online business journey. My friend wanted to start a...

Lead Blogging and Email List Building: How to Turn Blog Readers into Subscribers

by Mark Mason | May 3, 2008 | Blogging

Back in 2008, I was fascinated by a concept called lead blogging — the idea that your blog's primary job is not to attract random visitors, but to convert those visitors into email subscribers. A blogger named Aaron Abber demonstrated this powerfully by building...

The Internet Lifestyle: What It Really Takes to Work From Anywhere

by Mark Mason | May 1, 2008 | Internet Marketing

The dream of the internet lifestyle has been around for as long as internet marketing itself. Make money from your laptop on a beach somewhere. Work four hours a week. Travel the world while your online business generates passive income. It is an appealing vision, and...

RSS Feeds and Content Subscriptions: From RSS Appreciation Day to Modern Content Delivery

by Mark Mason | May 1, 2008 | Internet Marketing

Back in 2008, there was an unofficial holiday called RSS Appreciation Day. The idea, originally proposed by blogger Steve Rubel, was to raise awareness about RSS feeds and feed readers. At the time, a huge percentage of internet users had no idea what RSS was or how...

RSS Content Distribution: Cross-Promotion Strategies That Still Work

by Mark Mason | Apr 30, 2008 | Blogging

In 2008, the blogging community celebrated something called RSS Appreciation Day — an informal holiday designed to raise awareness about RSS feeds and how they worked. One blogger organized a cross-promotion event called FeedaPalooza, where bloggers agreed to...

Lead Blogging Strategy: Why Your Blog Should Build Your Email List First

by Mark Mason | Apr 29, 2008 | Blogging

If lead blogging is the answer, what is the question? The question is this: what is the best way to monetize a blog? And after nearly two decades of blogging and podcasting, I am more convinced than ever that the answer is your email list. What Is Lead Blogging? Lead...
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