by Mark Mason | Jun 20, 2008 | Announcements
In June 2008, I set a launch date for my first digital product: twelve WordPress themes optimized for AdSense, complete with niche-specific graphics and a generous affiliate program. I had been working on the product for weeks, collaborating with people who knew more...
by Mark Mason | Jun 18, 2008 | Internet Marketing
The Beatles said it best: the best things in life are free. Of course, the hook to that song is “give me money, that's what I want.” John, Paul, Ringo, and George would have made a great internet marketing team. When I started building my online business...
by Mark Mason | Jun 17, 2008 | Announcements
I had just returned from a family vacation in Galveston, Texas when I wrote the original version of this post in June 2008. I had planned to schedule blog posts for publication during my trip using WordPress's scheduled post feature. Instead, I got completely...
by Mark Mason | Jun 9, 2008 | Blogging
Every email marketer knows the feeling. You craft a carefully written email, hit send, and check your stats the next day. You made some sales. But you also lost subscribers. Three percent of your list hit the unsubscribe link. If you have ten thousand subscribers,...
by Mark Mason | Jun 7, 2008 | Announcements
I have always believed in giving my audience a heads-up when something important is coming. Back in the early days of this blog, I used to post short teasers before a big article dropped. This was one of those moments — and looking back, the underlying lesson...
by Mark Mason | Jun 6, 2008 | Announcements
One of the things I have always tried to do on this blog is pull back the curtain on what it actually looks like to build an internet business on the side. Not the highlight reel, but the messy, busy, real-life version. This was one of those weeks where everything was...
by Mark Mason | Jun 2, 2008 | Announcements
Before I ever launched the Late Night Internet Marketing podcast, I was a student of podcasting. I listened to everything I could find, studied the people who were doing it well, and invested in learning from professionals. One of the most influential figures in my...
by Mark Mason | Jun 2, 2008 | Announcements
Internet marketing is fascinating, but it is only a small piece of what the internet makes possible. One of the things I have always admired about the online community is how quickly people rally when someone needs help. Back in 2008, I saw this firsthand when a...
by Mark Mason | May 30, 2008 | Blogging, Web Monitization
Affiliate link cloaking is the practice of disguising long, ugly affiliate URLs behind clean, branded links on your own domain. For example, instead of sharing a link like https://affiliateprogram.com/?ref=abc123&tracking=xyz, you would share something like...
by Mark Mason | May 29, 2008 | Blogging
In 2008, Garry Conn and John Cow went head-to-head in a competition to see who could build and sell a blog for the most money in 30 days. The winner would be determined by the final sale price on SitePoint's marketplace. It was a fun, public challenge that taught the...
