![Why Now Is The Very Best Time To Start Your Own Internet Business [LNIM220]](https://www.latenightim.com/wp-content/uploads/2021/11/Depositphotos_44714935_DS.jpg)
The world is changing fast, and that change is creating massive opportunity. In this episode, Mark makes the case that right now — despite (and because of) the uncertainty — is the single best time to start or double down on your internet business. He breaks down three macro trends that support this argument and explains why he is personally going all in.
What You'll Learn in This Episode
- Why The Great Resignation creates opportunity for side hustlers
- How economic uncertainty makes having a backup plan more urgent than ever
- Why the pandemic-driven shift to online commerce is permanent
- What Mark's own 18-month plan looks like and why he is doubling down
Episode Summary
Mark opens with a personal declaration: he believes this is the best time to start or double down on an internet business, and he is putting his money where his mouth is with an 18-month plan to deliver high-value content to his audience.
Reason 1: The Great Resignation. Coming out of the pandemic, millions of people were changing jobs, leaving careers, starting new ventures, and generally doing things they had never done before. In times of massive change and churn, opportunity is at its peak. If you have a side hustle, there has never been more willingness in the market to try new things, explore new solutions, and invest in personal development.
Reason 2: Economic Uncertainty. The economy was strong at the time of recording, largely because the US government had pumped enormous amounts of money into the system to keep things moving. But that stimulus came with a side effect: inflation. Mark points out that inflation would eventually slow consumer spending and create headwinds. When there is uncertainty about the future, the urgency of having a backup plan increases dramatically. A side hustle is not just a nice-to-have — it is a safety net for you and your family.
Reason 3: The Permanent Shift to Online. The pandemic forced people to increase the time they spend online, the comfort they have with online transactions, and the reliance they place on information found on the internet. This shift is not temporary. People who discovered the convenience of buying online, consuming content online, and working online are not going back. The addressable market for internet businesses has expanded permanently.
Mark encourages listeners to take action: whether you are starting from scratch or already have a business, the combination of market churn, economic urgency, and expanded online audiences makes this a uniquely favorable window.
Key Takeaways
- Times of change and uncertainty create the most opportunity for entrepreneurs
- A side hustle is a financial safety net — not just an income stream
- The pandemic permanently expanded the online market for products, services, and content
- You do not need to wait for perfect conditions — the conditions are already favorable
What's Changed Since This Episode
Mark recorded this in November 2021. His predictions about inflation proved correct — inflation surged through 2022 and into 2023 before gradually cooling. The Great Resignation peaked in late 2021 and early 2022. The shift to online commerce that Mark described has indeed proven permanent, with e-commerce continuing to grow year over year. In 2026, the internet business opportunity is arguably even larger, with AI tools dramatically reducing the time and cost of creating content, building websites, and automating business processes. The core message of this episode — that uncertainty and change create opportunity — remains one of the most important mindset shifts for aspiring entrepreneurs.
Resources Mentioned
Related Episodes
- LNIM209 — Should You Start an eCommerce Business
- LNIM222 — $50K Drop Shipping On Facebook Marketplace
- LNIM229 — How To Start A Coaching Business Online
Listen and Subscribe
Listen to Late Night Internet Marketing on Apple Podcasts or Spotify. Have a question for Mark? Email [email protected] or call the digital recorder at 214-444-8655.
