Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Model Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a little intimidating. So, in this episode, I explain UTM parameters for Google Analytics in a way that I hope most people will be able to understand.
I also talk about customer service lessons we can all learn from my recent visit to Hotel Contessa in San Antonio, Texas and my we break down another Internet Marketing Fortune Cookie (this time it's the Crab Rangoon).
UTM Secret Decoder Ring
The Secret Decoder Ring Download is a single-page PDF that you can keep handy and share whenever you need to remember how UTM parameters work, and what they mean.
Detailed show notes coming soon….
Now that you can track things, you might be looking for additional information about optimizing your conversions. If so, take a moment to check out episode 126 on conversion optimization.
Here are some of the images that I mentioned in the episode. First of all, here is a picture of me with “Hispanic Elvis”. That's his description, not mine. This guy hangs out at the old market in San Antonio (on Market Street) in a restaurant called Mi Tierra. I've been eating there since I was a kid, and this place dates back to a worker cafe that opened in 1941.
Links Mentioned In This Episode
- Casa Rio Mexican Restaurant (since 1946)
- San Fernando Cathedral in San Antonio
- Hotel Contessa (my favorite San Antonio Hotel)
- Cliff Ravenscraft On Doing Things For Some Of The People
- 100K Factory program
- ATS Rentals
- The History Of Crab Rangoon
- Awesome UTM Post from Jeffery Krantz
- Google Analytics UTM URL builder
- How to install Google Analytics in WordPress
Want More Late Night Internet Marketing?
Help Me Help You
The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page.
I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
Help Me Help Others
Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!
UTM Parameters and Google Analytics Episode Transcript