Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Model Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, these links can look a little intimidating.  So, in this episode, I explain UTM parameters for Google Analytics in a way that I hope most people will be able to understand.

I also talk about customer service lessons we can all learn from my recent visit to Hotel Contessa in San Antonio, Texas and my we break down another Internet Marketing Fortune Cookie (this time it's the Crab Rangoon).

UTM Secret Decoder Ring

The Secret Decoder Ring Download is a single-page PDF that you can keep handy and share whenever you need to remember how UTM parameters work, and what they mean.

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Show Notes

Detailed show notes coming soon….

Now that you can track things, you might be looking for additional information about optimizing your conversions.  If so, take a moment to check out episode 126 on conversion optimization.

Here are some of the images that I mentioned in the episode.  First of all, here is a picture of me with “Hispanic Elvis”.  That's his description, not mine.  This guy hangs out at the old market in San Antonio (on Market Street) in a restaurant called Mi Tierra.  I've been eating there since I was a kid, and this place dates back to a worker cafe that opened in 1941.

hispanic elvis San Antonio

Links Mentioned In This Episode

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UTM Parameters and Google Analytics Episode Transcript

Coming soon…

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