The Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share.  I challenge Pat to share things from the book that people can use today, and I ask him how he actually used the ideas in his book to validate the book itself (is Pat eating his own dog food)?

As always with Pat, it's a great interview with lots of value bombs.

Show Notes

Here are the highlights of my awesome conversation with Pat:

  • Pat gives us an elevator speech on what Will It Fly is all about. This is where we find out that this is a validation book done in two ways: it validates the idea to the market that you are getting into and it shows you how you would know if that idea will match your goals and what you want to become.
  • Pat delves more into the lifestyle design aspect in his book and why it is important. He mentions about the different types of tests mentioned in the book including the airport test and the Oprah test. These are designed to catch people early with the realizations that they need to have before they jump into their business idea.
  • How Will It Fly can also help people who already have businesses but are considering growing or changing their current business through bringing them back to the fundamentals. Pat shares that this book has a lot of How Tos, which he calls Mission Designs, which can give you exercises which can lead you deeper to who your audience is and discover pain points that you haven’t covered before.
  • Pat shares his passion in driving people to start their businesses, improve their odds to success and making their businesses fit into their lifestyle which was his main motivation in writing this book.
  • About the greatest take away from his book: the customer PLAN (Problems, Language, Anecdotes, and Needs). Pat compares this with the customer avatar and highlights that we should go beyond profiling customers as it is important to know exactly who they are and how they feel. He also gives us overviews and tips on how to go about each step in the PLAN process.
  • Pat walks the talk and shares how he validated his own idea for this book initially through surveys, branching out further through emails and real life conversations and finally by asking payment from people of the book that he was just about to write.
  • What you can do to find out more about the book and get a copy!

 Links Mentioned In This Episode

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Episode 090 Transcript

This week on the Late Night Internet Marketing Podcast I am so excited to be what I think is the first podcaster to announce the release of Pat Flynn’s new book, Will It Fly. We don’t just talk about Pat Flynn’s new book, we actually have Pat Flynn, and he doesn’t just push the book, he extracts useful tips that you can use right now today in your business to get yourself to the next level.

All this and more on the Late Night Internet Marketing Podcast…

You guys know that Pat Flynn and I have been friends for a long time. We were both in Internet Business Mastery together back around 2008, back when Pat had just lost his job as an architect and he was struggling to figure out what to do. He was asking questions like, “What’s an ebook? How do I sell it? How do I automate the download?” and stuff like that. Maybe you’re familiar with these questions, maybe you’re asking the very same questions.

I’m telling you what, Pat Flynn is a special, amazing, prince of a man, I love this guy. Even if he wasn’t doing what he’s doing in the niche that we’re doing it in, Pat Flynn and I would be friends. He’s a great guy, he’s very special. He gets along great with people, he’s the kind of personality that’s perfect for what he’s doing. But, at the end of the day, he’s just Pat Flynn. He’s a guy. He was an architect. He made it happen.

If you’re sitting there thinking, “I can’t be like Pat Flynn. Pat Flynn is special.” He is very special, but you’re special too. There’s nothing that says that you can’t do something that is as great as what Pat has does. It may not be exactly the same as Pat, you’re not going to have the same ideas Pat has, but there are lots of stories like Pat out there.

Listen to what Pat has to say and think about how it might apply to your situation. In this interview what we talk about is Pat’s new book, Will It Fly. You can go over to and sign up to be notified when it’s released. I can tell you that Pat is a no spam kind of guy, so if you sign up on that mailing list you’re going to hear about that book.

What you’re going to find in that book is product validation strategies and information. You’ll hear in the interview that Pat and I have a friend who spent $300,000 on an internet business that didn’t really work out and he decided to kill it. I’ve also talked about the very famous yoga mat story from Internet Business Mastery. For those of you that have been with me for a long time, you know about that story.

The question is if you’ve got an idea in your head and you’re just not sure whether or not it’s going to work out, or you already have a business but you’re trying to take it to the next level, you have ideas but you’re not sure whether or not your customers are going to accept them, will they be profitable, is it what people want. How do you validate those ideas and reduce the risk of failure?

Everybody makes mistakes, we all have to make adjustments. What you want to do is take that risk of failure and get it as small as possible before you take off and try something. That’s what this book is all about and it sounds absolutely fantastic.

Now, full disclosure, I haven’t read the book because it’s not out yet. I’ve asked Pat for a draft copy so I can be one of the first people to give him feedback on Amazon reviews, and I’ll encourage you to do the same. If you’d like a copy, leave me a comment in the show notes. Let me know what you’d do with the book. Why do you think a book about how to validate product strategies and how to figure out whether or not the thing you want to do is actually going to work would add value to your life? What appeals to you about that? After you listen to the interview, give me some feedback in the show notes. I’ll pick one or two people and I’ll send you the Will It Fly book from Pat Flynn on the day it releases.

With that as an introduction, here is my interview with my good friend Pat Flynn.

(Transcript continued on its own page, click here)

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These slides are perfectly with episodes 147 and 148.  They'll make everything crystal clear.

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