by Mark Mason | Feb 9, 2017 | Podcast
Call to action tips are at the top of the agenda this week. After spending time discussing Cliff Ravenscraft's thoughts on call to action fatigue, I flip the script and offer six critical principles that will help you create better calls to action and increase...
![Optimizing Content for Voice Search [LNIM125 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/02/transcript-125.jpg)
by retta719 | Feb 7, 2017 | Internet Marketing Podcast Transcripts
This is the full transcript for Episode 125. For the show notes and audio, see LNIM125 Show Notes. Marketing Lessons from an Escape Room I recently took my team from my day job to Escape Expert in Plano, Texas for a team building exercise. The marketing strategy at...
![Google Voice Search Optimization: Content For The Next Search Wave [LNIM125]](https://www.latenightim.com/wp-content/uploads/2017/02/google-voice-search-optimization.jpeg)
by Mark Mason | Feb 2, 2017 | Podcast
Google voice search optimization is becoming more important as hands-free mobile search use continues to rise. Understanding how to optimize content for the increased use of voice in search is critical if you want to stay ahead. In this episode, we cover the impact of...
![Canonical URLs in WordPress and HTTPS [LNIM124 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/01/transcript-124.jpg)
by retta719 | Feb 1, 2017 | Internet Marketing Podcast Transcripts
This is the full transcript for Episode 124. For the show notes and audio, see LNIM124 Show Notes. Listener Question: Surprise HTTPS Switch Listener Gil Horton noticed something strange. His search results suddenly started showing as HTTPS instead of HTTP, even though...
![Canonical URLs in WordPress with HTTPS [LNIM124]](https://www.latenightim.com/wp-content/uploads/2017/01/oversleep-1024x675.jpeg)
by Mark Mason | Jan 26, 2017 | Podcast
This week on the Late Night Internet Marketing Podcast, we explore how canonical URLs in WordPress interact with HTTPS. Listener Gil has a question about what happened to his rankings for a particular page, and I believe HTTPS shenanigans are to blame. We also...
by retta719 | Jan 25, 2017 | Internet Marketing Podcast Transcripts
Getting your content to rank in Google is only half the battle. If your search listing does not compel people to click, those rankings are wasted. In this episode, Mark breaks down exactly how to optimize the three elements of a search engine listing — your...
![Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]](https://www.latenightim.com/wp-content/uploads/2017/01/search-engine-results-page-optimization-1080x675.jpeg)
by Mark Mason | Jan 19, 2017 | Podcast
Search engine optimization is not just about rankings. Once you earn a spot on page one, your listing must convince searchers to click on your link instead of the nine others competing for their attention. In this episode, Mark explains how to optimize the three...
by retta719 | Jan 17, 2017 | Internet Marketing Podcast Transcripts
What happens when a successful entrepreneur finally stops lying to himself about the goals he keeps failing to achieve? In this deeply personal interview, Mark sits down with copywriter and business coach Ray Edwards to unpack how Ray lost 60 pounds, paid off nearly...
![Ray Edwards on Goals and Breakthrough Growth [LNIM123]](https://www.latenightim.com/wp-content/uploads/2017/01/breakthrough-goal-strategy-1024x675.jpeg)
by Mark Mason | Jan 12, 2017 | Podcast
What would happen if you stopped making the same New Year's resolutions every December and actually followed through? In this episode, I sit down with Ray Edwards, master copywriter, podcast host, and creator of the PASTOR copywriting framework, for an intimate...
by retta719 | Jan 11, 2017 | Internet Marketing Podcast Transcripts
Over the holidays, Mark received a series of alarming emails from Google Search Console: hacked content detected on his websites. Not one site, not two — seventeen WordPress sites on a single server had been completely compromised. In this episode, Mark walks...
