by Mark Mason | Jul 6, 2014 | Podcast
What can a late-night infomercial product teach you about marketing? In Episode 078, Mark breaks down seven marketing lessons from Beachbody's P90X3 program and shares a record-breaking month for the Corn Sheller demo site. What You'll Learn in This Episode Seven...
by Mark Mason | Jul 2, 2014 | Video, VLOG
Marketing lessons are everywhere when you pay attention. In this video post, Mark tells the story of a Snapple vending machine that perfectly illustrates a fundamental marketing mistake: market to message match failure. The machine has a giant Snapple logo but sells...
by retta719 | Jun 27, 2014 | Internet Marketing Podcast Transcripts
YouTube videos can rank in Google search results more easily than your website, and you can use that to your advantage. In this transcript from Episode 077, Mark shares strategies from the Rankings Institute for using YouTube and other web 2.0 properties to bootstrap...
by retta719 | Jun 26, 2014 | Internet Marketing Podcast Transcripts
What does it really take to get started building an online business? In this transcript from Episode 076, Mark flips the script and lets listener Dave Stokley from NicheVirgin.com interview him about niche marketing, getting started, mindset, mentorship, and the...
by Mark Mason | Jun 21, 2014 | Video, VLOG
Stalled projects are part of the entrepreneurial experience, especially when you are building a business on the side. In this video blog recorded from his car in Dallas during a rainstorm, Mark shares practical advice on how to get your internet marketing project...
by Mark Mason | Jun 19, 2014 | Podcast
Want free traffic without spending a dime on ads? Ranking YouTube videos on Google search is one of the most overlooked strategies for getting eyeballs on your content and clicks to your website. In this episode, Mark shares a powerful technique from the Rankings...
by Mark Mason | Jun 18, 2014 | Podcast
What does it really take to get started making money online? In this role-reversal episode, newcomer Dave Stokley from NicheVirgin.com flips the script and interviews Mark about his journey from corporate engineer to part-time internet marketer. If you have ever...
by retta719 | May 11, 2014 | Internet Marketing Podcast Transcripts
What can a dorm room video game project teach you about building a real internet business? In this transcript, Mark interviews serial entrepreneur Brian Kaldenberg, who built his first profitable online business from an Iowa State dorm room and then pivoted to a...
by retta719 | May 7, 2014 | Internet Marketing Podcast Transcripts
Is duplicate content dragging your site down in Google without you even knowing it? Most people think duplicate content means someone stole their articles. The bigger problem is usually duplicate content you are creating on your own site without realizing it. In this...
by retta719 | May 5, 2014 | Internet Marketing Podcast Transcripts
Are broken links quietly sabotaging your search engine rankings? Google uses broken links as a quality signal, and you probably have more of them than you think. In this transcript, Mark shares findings from the Rankings Institute course on how broken links hurt your...