Mark Mason | Late Night Internet Marketing Podcast with Mark Mason

Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]

by Mark Mason | Apr 13, 2017 | Podcast

I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce. The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition...

Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]

by Mark Mason | Apr 6, 2017 | Podcast

Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break...

What Is A Facebook Pixel [LNIM133]

by Mark Mason | Mar 30, 2017 | Podcast

The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little...

Why I Invest In Social Media Marketing World [LNIM132]

by Mark Mason | Mar 23, 2017 | Podcast

Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare,...

UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]

by Mark Mason | Mar 16, 2017 | Podcast

Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links...