internet marketing podcast

Facebook Live Ads On TV [LNIM116]

by Mark Mason | Dec 1, 2016 | Podcast

Facebook is spending serious money running TV commercials to promote Facebook Live. What does that tell us about the future of live video, and more importantly, should you be building a Facebook Live strategy for your business? Mark breaks down the marketing...

Setting 2017 Goals — Envision The Outcome [LNIM115]

by Mark Mason | Nov 24, 2016 | Podcast

It is Thanksgiving Day and time to start planning for the year ahead. But before you write a single goal, Mark wants you to do something different: stop and envision the outcome. In this episode, he draws from Michael Hyatt's Best Year Ever framework and interviews...

Switching to HTTPS: SEO Guide for Your Website [LNIM114]

by Mark Mason | Nov 17, 2016 | Podcast

Switching to HTTPS can seem like an alphabet soup of acronyms and technical jargon, but the reality is that it is one of the most straightforward improvements you can make for both your SEO and your visitors' trust. In this episode, I walk through why HTTPS matters...

Cliff’s Crafty ConvertKit Conversion [LNIM113]

by Mark Mason | Nov 10, 2016 | Podcast

ConvertKit changed how creators think about email marketing. In this episode, Mark invites Cliff Ravenscraft to share his experience migrating from Aweber to ConvertKit, building segmentation from scratch, and discovering that nearly everything he assumed about his...

Affiliate Website Hosting: Best Options Explained [LNIM112]

by Mark Mason | Nov 3, 2016 | Podcast

Picking web hosting for your affiliate site can feel intimidating if you are not technical. There are dozens of hosting companies, multiple types of hosting, and a wall of jargon that makes it hard to know what matters. In this episode, I cut through the confusion and...

Content Workflow Software: Tools I Use To Create Content [LNIM111]

by Mark Mason | Oct 27, 2016 | Podcast

When you are building an internet business on the side, your content creation process can make or break your consistency. Without a reliable workflow, interruptions from your day job, family, and life in general will derail your publishing schedule. Mark shares the...