Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

Scroll through the posts below or filter from a preselected category.

How To Get Back On Track [LNIM105]

We all get off track from time to time.  Because of that, we all need to know how to get back on track.  In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track.  The method is borrowed from Tony Robbins'...

Ten Small Business Commandments – [LNIM104]

Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find "ten small business commandments" there?  I feel very strongly that this musical is one for the...

How To Pick Your First Niche — [LNIM103]

Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing).  In this episode I talk about how to pair that list down to a few "good"...

Site Content Audit And Special Secret Announcement [LNIM102]

Do you need a website content audit?  As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content.  The problem is, some of that content can get stale (or worse, broken).  Doing a site content audit can really benefit your...

Snapchat Marketing Strategy: Don’t Waste Your Time

I’m going to say something controversial about Snapchat marketing strategy here, but it needs to be said. Snapchat is a flash in the pan. It won't be an important content marketing tool.  At least not in the way that Twitter and Facebook are.  There. I said it. You...

The Value Of Mastermind Groups: Inside The Green Room [LNIM100]

This is the 100th episode of the Late Night Internet Marketing podcast.  That's a little hard to believe.  I wanted to do something special to celebrate, so I invited my mastermind group on to the show.  Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner...

Responding To A Google Thin Content Manual Site Action [LNIM099]

As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode, I talk about mounting a...

How To Find A Niche For Affiliate Marketing [LNIM098]

Many of the first questions people ask me are about how to find a niche for affiliate marketing.  While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live.  We discuss where the...

Driving Email List Traffic [IMM019]

As promised in episode 014, it's time to talk about email list traffic -- that is, traffic that you generate by sending an email to your subscribers that points them back to your site.  As you might expect, email list traffic is a top source of visitors (and revenue)...

Will It Fly Review – A Book By Pat Flynn [LNIMV023]

Here is my initial Will It Fly Review.   Call it first impressions. I was lucky enough to receive a preview copy of the amazing new book from Pat Flynn called "Will It Fly."  In this video, I give my initial impressions.  I really like the book, and I get a little...

Direct Type In Traffic [IMM018]

Some of your most loyal fans (and best buyers) can come from direct type in traffic. They visitors actually remember the name of your site, and type it directly in their browser. In this episode I discuss the best direct type in traffic example that I know...

Responding To Google Manual Site Actions For Thin Content [LNIM097]

Just before Christmas, a couple of my sites got hit by a Google thin content penalty -- the dreaded Google Manual Site Action.  Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six....

The 4 Things Your New Website Must Have [LNIMV022]

In this video, I talk about the four things your website must have at launch. They include a minimum number of posts; boiler-plate content like a privacy policy, disclaimer and contact page; a decent theme (but not a perfect one) and lead capture (a list)....

Getting Social Media Traffic To Your Website [IMM017]

Getting social media traffic to your website is another great strategy for increasing visits to your affiliate web property. Facebook and Twitter are full of buyers trying to solve problems, and if you can help them by directing them to your website, all the better....

All About Organic Search Engine Traffic [IMM016]

We explore organic search engine traffic in this episode of the Internet Marketing Minute. This is the sort of traffic that comes to you "for free" from search engines like Google and Bing. Organic search engine traffic should be a part of any affiliate marketing...

My Teens Talk About Their Internet Marketing Views [LNIMV021]

Two of my three smart, beautiful daughters take a few minutes to jump on camera in the car and talk about their internet marketing views - how things look from their perspective.  We discuss Snapchat, Google Who's Down, Amazon, mobile shopping, Twitter and more.  It's...

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