![Shopify SEO Tips: Optimize Your Store for Search [LNIM135 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/04/transcript-135.jpg)
by retta719 | Apr 17, 2017 | Internet Marketing Podcast Transcripts
If you have a Shopify store and you are wondering why Google is not sending you any traffic, the answer is almost certainly that you have not done the SEO work. The good news is that most ecommerce stores completely ignore SEO, which means a little effort goes a long...
![Shopify SEO: Search Optimization for eCommerce [LNIM135]](https://www.latenightim.com/wp-content/uploads/2017/04/Shopify-SEO-Tips-2-1080x675.jpg)
by Mark Mason | Apr 13, 2017 | Podcast
Most ecommerce stores completely ignore search engine optimization, which means that with a little focused effort you can blow past the competition in Google. In this episode, I share four practical Shopify SEO strategies that you can implement today to start driving...
![Understanding Facebook Ad Manager: Campaigns, Ad Sets, and Ads Explained [LNIM134 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/04/transcript-134.jpg)
by retta719 | Apr 9, 2017 | Internet Marketing Podcast Transcripts
Facebook Ad Manager looks intimidating the first time you open it. Tabs everywhere, unfamiliar terminology, and no clear explanation of how the pieces fit together. In this episode, Mark breaks down the three-level hierarchy of Facebook advertising, campaigns, ad...
![Understanding Facebook Ad Manager: Ad Campaigns Explained [LNIM134]](https://www.latenightim.com/wp-content/uploads/2017/04/understanding-facebook-ad-manager.jpg)
by Mark Mason | Apr 6, 2017 | Podcast
Understanding Facebook Ad Manager can feel intimidating when you first open it. All those tabs, unfamiliar terms, and no clear explanation of how the pieces connect. In this episode, Mark breaks down the three-level hierarchy of Facebook ad campaigns and gives you the...
by retta719 | Apr 3, 2017 | Internet Marketing Podcast Transcripts
Ever wonder how that pair of shoes you browsed online suddenly shows up in your Facebook feed? The answer is the Facebook Pixel, and understanding how it works can transform your advertising results. In this episode, Mark also recaps his conference experience at...
![What Is a Facebook Pixel (Meta Pixel) Explained [LNIM133]](https://www.latenightim.com/wp-content/uploads/2017/03/facebook-pixel-1080x675.jpg)
by Mark Mason | Mar 30, 2017 | Podcast
Have you ever visited a website, gone back to Facebook, and suddenly seen ads for the exact product you were just looking at? That is the Facebook Pixel in action. When I first noticed brands following me from their websites back to Facebook, I thought it was a little...
![Dropbox Tips and Why Attend Conferences [LNIM132 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/03/transcript-132.jpg)
by retta719 | Mar 27, 2017 | Internet Marketing Podcast Transcripts
This is the full transcript for Episode 132. For the show notes and audio, see LNIM132 Show Notes. Light Yourself on Fire with Passion There is a quote often attributed to John Wesley: “Light yourself on fire with passion and people will come from miles to watch...
![Why I Invest In Social Media Marketing World [LNIM132]](https://www.latenightim.com/wp-content/uploads/2017/03/why-attend-conferences-1080x493.jpeg)
by Mark Mason | Mar 23, 2017 | Podcast
Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. The actual cost is not small when you factor in airfare, hotel, and registration. But the real expense is the opportunity cost. Attending this conference meant...
![Demystifying UTM Parameters [LNIM131 Transcript]](https://www.latenightim.com/wp-content/uploads/2017/03/transcript-131.jpg)
by retta719 | Mar 18, 2017 | Internet Marketing Podcast Transcripts
This is the full transcript for Episode 131. For the show notes and audio, see LNIM131 Show Notes. Internet Marketing Fortune Cookie: The Crab Wonton “A crab wonton a day keeps the doctor away.” This fortune cookie is a play on the old apple-a-day proverb,...
![UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]](https://www.latenightim.com/wp-content/uploads/2017/03/utm-parameters-google-analytics-graphic.png)
by Mark Mason | Mar 16, 2017 | Podcast
If you've ever stared at a long, ugly URL full of question marks and random-looking letters and wondered what all that stuff means, this episode is for you. Mark breaks down UTM parameters in plain English so you can finally track exactly where your website traffic is...
