by Mark Mason | Dec 2, 2016 | Reviews
Updated for 2026: I've been using Michael Hyatt's Best Year Ever (BYE) goal-setting system since 2015. After more than a decade of setting and achieving goals with this framework, here's my honest take on whether the course is still worth your investment. If you're in...
![Facebook Live Ads On TV [LNIM116]](https://www.latenightim.com/wp-content/uploads/2016/12/Facebook-Live-TV-Commercials.28050313a98041d89373bae51bc8bfe2-1080x675.jpeg)
by Mark Mason | Dec 1, 2016 | Podcast
Facebook is spending serious money running TV commercials to promote Facebook Live. What does that tell us about the future of live video, and more importantly, should you be building a Facebook Live strategy for your business? Mark breaks down the marketing...
by retta719 | Nov 29, 2016 | Internet Marketing Podcast Transcripts
Every year, entrepreneurs set ambitious goals. And every year, most of those goals go unmet. The problem is not a lack of ambition — it is a lack of vision. In this episode, Mark makes the case that effective goal setting starts not with lists and deadlines, but...
![Setting 2017 Goals — Envision The Outcome [LNIM115]](https://www.latenightim.com/wp-content/uploads/2016/11/envision-2017-goals.9fe39b2a8d514ee89acbbed656a43dee.jpg)
by Mark Mason | Nov 24, 2016 | Podcast
It is Thanksgiving Day and time to start planning for the year ahead. But before you write a single goal, Mark wants you to do something different: stop and envision the outcome. In this episode, he draws from Michael Hyatt's Best Year Ever framework and interviews...
by retta719 | Nov 23, 2016 | Internet Marketing Podcast Transcripts
Switching your website to HTTPS sounds technical, but the process has become remarkably straightforward. In this transcript, Mark walks through exactly what HTTPS is, why Google gives ranking preference to secure sites, and the two-step method he used to convert...
![Switching to HTTPS: SEO Guide for Your Website [LNIM114]](https://www.latenightim.com/wp-content/uploads/2016/11/switching-to-https.2cde9943c87b4320b924118fd0c8a66a.jpg)
by Mark Mason | Nov 17, 2016 | Podcast
Switching to HTTPS can seem like an alphabet soup of acronyms and technical jargon, but the reality is that it is one of the most straightforward improvements you can make for both your SEO and your visitors' trust. In this episode, I walk through why HTTPS matters...
by retta719 | Nov 17, 2016 | Internet Marketing Podcast Transcripts
In this transcript, Mark interviews Cliff Ravenscraft about his transition from Aweber to ConvertKit. Cliff shares the detailed mechanics of migrating a six-year-old email list, building segmentation and automation from scratch, and the surprising insights he...
![Cliff’s Crafty ConvertKit Conversion [LNIM113]](https://www.latenightim.com/wp-content/uploads/2016/11/convertkit-email-marketing-1080x675.jpg)
by Mark Mason | Nov 10, 2016 | Podcast
ConvertKit changed how creators think about email marketing. In this episode, Mark invites Cliff Ravenscraft to share his experience migrating from Aweber to ConvertKit, building segmentation from scratch, and discovering that nearly everything he assumed about his...
by retta719 | Nov 8, 2016 | Internet Marketing Podcast Transcripts
Choosing web hosting for your affiliate site does not need to be complicated. In this transcript, Mark walks through every hosting option available to affiliate marketers, explains the four levels of web hosting, and shares his current recommendation for getting...
![Affiliate Website Hosting: Best Options Explained [LNIM112]](https://www.latenightim.com/wp-content/uploads/2016/11/affiliate-website-hosting.a206c32bffa842c7a75befc50ad309c8-1024x675.jpeg)
by Mark Mason | Nov 3, 2016 | Podcast
Picking web hosting for your affiliate site can feel intimidating if you are not technical. There are dozens of hosting companies, multiple types of hosting, and a wall of jargon that makes it hard to know what matters. In this episode, I cut through the confusion and...
