![Don’t Quit Too Soon: The Power of Pushing Through the Dip [LNIM246]](https://www.latenightim.com/wp-content/uploads/2023/03/Depositphotos_219003614_XL-1080x675.jpg)
by Mark Mason | Feb 13, 2023 | Podcast
The most common failure mode in online business is not picking the wrong niche or using the wrong tools. It is quitting too soon. People get excited, invest in a program, hit the inevitable rough patch, and walk away right before things would have started working. In...
![Landing Page Tips: Ten Things You Must Do If You Want To Convert [LNIM245]](https://www.latenightim.com/wp-content/uploads/2023/02/Depositphotos_101850786_XL-1080x675.jpg)
by Mark Mason | Feb 6, 2023 | Podcast
Your landing page conversion rate can literally double the revenue of your business. A few percentage points of improvement in your opt-in rate changes everything downstream — more subscribers, more sales, more profit from the same traffic. In this episode, Mark...
![Why Your Website Needs Policy Pages and How To Create Them [LNIM244]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_408203274_XL-1080x675.jpg)
by Mark Mason | Jan 30, 2023 | Podcast
Those boring legal pages in your website footer? They are doing more for your business than you think. Policy pages protect you legally, build trust with visitors, satisfy ad platform requirements, and can actually help you make more money. In this episode, Mark...
![KPI: The Secret To Achieving Your Business Goals [LNIM243]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_42296203_XL-1080x675.jpg)
by Mark Mason | Jan 23, 2023 | Podcast
Setting ambitious goals is the easy part. Achieving them requires something most entrepreneurs skip: measuring the right things at the right time. In this episode, Mark reveals the system he has used for over 30 years to consistently hit business targets. The secret...
![CPA Marketing and 123 Profit With Aidan Booth [LNIM242]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_423974098_XL-1080x675.jpg)
by Mark Mason | Jan 16, 2023 | Podcast
What if you could earn large commissions without actually selling anything? That is the promise of CPA (cost per action) affiliate marketing, and in this interview episode, Mark sits down with Aidan Booth, the creator of the 123 Profit system, to break down exactly...
![123 Profit CPA Marketing Opportunity [LNIM241]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_268557296_XL-1080x675.jpg)
by Mark Mason | Jan 12, 2023 | Podcast
In this short announcement episode, Mark shares his excitement about CPA marketing and the 123 Profit program he planned to use as a new revenue stream. While the specific program launch referenced has passed, the CPA marketing business model Mark describes remains...
![Cost Per Action (CPA) Affiliate Marketing Explained [LNIM240]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_100619742_XL-1080x675.jpg)
by Mark Mason | Jan 9, 2023 | Podcast
If traditional affiliate marketing feels like too many moving parts, CPA marketing might be the model for you. In this episode, Mark breaks down exactly what cost per action affiliate marketing is, how the money flows, and why the skill of optimizing paid traffic...
![Two Kinds of Affiliate Marketing: Relationship and CPA [LNIM239]](https://www.latenightim.com/wp-content/uploads/2023/01/Depositphotos_132925604_XL-1080x675.jpg)
by Mark Mason | Jan 2, 2023 | Podcast
Affiliate marketing is one of the best ways to start an online business, but most people do not realize there are two fundamentally different approaches. One is built on personal relationships and trust. The other is a mechanical, numbers-driven system. Understanding...
![How Descript Is Revolutionizing Content Creation for Podcasters [LNIM238]](https://www.latenightim.com/wp-content/uploads/2022/10/Depositphotos_272967952_XL-1080x675.jpg)
by Mark Mason | Sep 19, 2022 | Podcast
Are you putting off starting a podcast or creating video because the editing process feels too complicated? I have been podcasting since 2009 and I have used just about every editing tool out there. Descript has changed the game. It lets you edit audio and video by...
![Will Artificial Intelligence Destroy The Content Industry? [LNIM238]](https://www.latenightim.com/wp-content/uploads/2022/09/Depositphotos_146165997_XL-1080x675.jpg)
by Mark Mason | Sep 12, 2022 | Podcast
When AI content tools first started making noise, the question on every content creator's mind was: will this replace me? Mark recorded this episode to break down what AI content tools could actually do, where they fell short, and what it all meant for people building...
