Podcast

Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]

by Mark Mason | Apr 6, 2017 | Podcast

Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break...

What Is A Facebook Pixel [LNIM133]

by Mark Mason | Mar 30, 2017 | Podcast

The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little...

Why I Invest In Social Media Marketing World [LNIM132]

by Mark Mason | Mar 23, 2017 | Podcast

Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare,...

UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]

by Mark Mason | Mar 16, 2017 | Podcast

Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links...

Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130]

by Mark Mason | Mar 9, 2017 | Podcast

Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer. Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes...

The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]

by Mark Mason | Mar 2, 2017 | Podcast

When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing...