![11 Essential Copywriting Tips You Can Use Today [LNIM128]](https://www.latenightim.com/wp-content/uploads/2017/02/essential-copywriting-tips-1024x675.jpeg)
by Mark Mason | Feb 23, 2017 | Podcast
These 11 essential copywriting tips will help you improve almost anything you are working on. Copywriting is one of the few skills that translates across every area of business and communication. In this episode I selected the tips most likely to produce immediate...
![Email Marketing Tips with Terry Dean [LNIM127]](https://www.latenightim.com/wp-content/uploads/2017/02/email-marketing-tips-terry-dean-1024x675.jpeg)
by Mark Mason | Feb 16, 2017 | Podcast
Need actionable email marketing tips you can put to work today? In this episode we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades and is one of the most experienced email marketing practitioners in the industry. He shares...
by Mark Mason | Feb 9, 2017 | Podcast
Call to action tips are at the top of the agenda this week. After spending time discussing Cliff Ravenscraft's thoughts on call to action fatigue, I flip the script and offer six critical principles that will help you create better calls to action and increase...
![Google Voice Search Optimization: Content For The Next Search Wave [LNIM125]](https://www.latenightim.com/wp-content/uploads/2017/02/google-voice-search-optimization.jpeg)
by Mark Mason | Feb 2, 2017 | Podcast
Google voice search optimization is becoming more important as hands-free mobile search use continues to rise. Understanding how to optimize content for the increased use of voice in search is critical if you want to stay ahead. In this episode, we cover the impact of...
![Canonical URLs in WordPress with HTTPS [LNIM124]](https://www.latenightim.com/wp-content/uploads/2017/01/oversleep-1024x675.jpeg)
by Mark Mason | Jan 26, 2017 | Podcast
This week on the Late Night Internet Marketing Podcast, we explore how canonical URLs in WordPress interact with HTTPS. Listener Gil has a question about what happened to his rankings for a particular page, and I believe HTTPS shenanigans are to blame. We also...
![Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]](https://www.latenightim.com/wp-content/uploads/2017/01/search-engine-results-page-optimization-1080x675.jpeg)
by Mark Mason | Jan 19, 2017 | Podcast
Search engine optimization is not just about rankings. Once you earn a spot on page one, your listing must convince searchers to click on your link instead of the nine others competing for their attention. In this episode, Mark explains how to optimize the three...
