internet marketing podcast

Understanding Facebook Ad Manager: Ad Campaigns Explained [LNIM134]

by Mark Mason | Apr 6, 2017 | Podcast

Understanding Facebook Ad Manager can feel intimidating when you first open it. All those tabs, unfamiliar terms, and no clear explanation of how the pieces connect. In this episode, Mark breaks down the three-level hierarchy of Facebook ad campaigns and gives you the...

What Is a Facebook Pixel (Meta Pixel) Explained [LNIM133]

by Mark Mason | Mar 30, 2017 | Podcast

Have you ever visited a website, gone back to Facebook, and suddenly seen ads for the exact product you were just looking at? That is the Facebook Pixel in action. When I first noticed brands following me from their websites back to Facebook, I thought it was a little...

Why I Invest In Social Media Marketing World [LNIM132]

by Mark Mason | Mar 23, 2017 | Podcast

Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. The actual cost is not small when you factor in airfare, hotel, and registration. But the real expense is the opportunity cost. Attending this conference meant...

UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]

by Mark Mason | Mar 16, 2017 | Podcast

If you've ever stared at a long, ugly URL full of question marks and random-looking letters and wondered what all that stuff means, this episode is for you. Mark breaks down UTM parameters in plain English so you can finally track exactly where your website traffic is...

Amazon Affiliate Commission Rate Changes Explained [LNIM129]

by Mark Mason | Mar 9, 2017 | Podcast

If you are an Amazon affiliate, you have probably noticed that your commission checks look a little different lately. Amazon made significant changes to their Associates commission structure, and depending on what product categories you promote, the impact could be...

The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]

by Mark Mason | Mar 2, 2017 | Podcast

If there is one copywriting formula every internet marketer should know, it is the PASTOR method. Developed by Ray Edwards, PASTOR gives you a repeatable framework for writing sales copy that actually converts. In this episode, Mark breaks down all six elements of the...